Archway White Paper Series Provide Insights for Struggling Marketers

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First white paper illustrates how consolidating marketing vendors can be a successful strategy for companies adapting to recession budget cuts.

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Over the last year we've seen the use of vendor consolidation strategies dramatically increase among Fortune 1000 companies

Rogers, Minn.-based Archway has developed a series of white papers to give struggling marketers the insights and tools necessary to survive today's changing economy. The first in the series explores the growing trend of vendor consolidation.

Available for download at, the first white paper, "Recession-Proofing Through Vendor Consolidation," shares how to use vendor consolidation strategies for selecting the right partner, reducing costs and improving performance. Future white papers will focus on corporate visibility, surviving the recession and maximizing marketing return on investment.

"Over the last year we've seen the use of vendor consolidation strategies dramatically increase among Fortune 1000 companies," said Mike Moroz, president of Archway. "When applied correctly, vendor consolidation strategies are a proven strategy for responding to and supplementing budget and resource cuts. Companies that use this strategy are able to leverage the vendor relationships to reduce costs and hold vendors accountable for helping meet an organization's strategic goals. Working alongside our clients, we've gained a lifetime of experience and best practices that we are sharing through this and other white papers."

In addition to being available on Archway's Web site (, the white paper series will be distributed through the company's new monthly AskArchway e-newsletter which puts into context marketing operations trends and best practices. Marketers can subscribe to Archway's e-newsletter online at

Other white papers currently available online at cover Marketing Operations Management and Data Analytics.

About Archway:
Archway is the leader in marketing operations management, providing fulfillment services, print management, business intelligence and decision support tools to leading brands and Fortune 1000 clients. Archway offers fulfillment and marketing operations solutions designed around the way clients go to market; whether it is through a distributed sales force, channel partners, retailers, franchises, branches, dealerships or e-commerce sites. These solutions reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience for client's employees and customers at every touch point of their marketing campaigns.


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