We see the simple menu setup, self-activation and flexible pricing options as a true advantage to be more competitive
Fort Lauderdale, Fl (PRWEB) February 27, 2009
Direct Technology Innovations (DTI) of Fort Lauderdale, Florida are the trend-setting innovators behind the Click to Go® Online Ordering Program. DTI (directtec.com) is proud to announce that they are now providing the Click to Go® Online Ordering Pilot Program for Pizza Inn located in Goldsboro, North Carolina. The Goldsboro Pizza Inn is part of the Eastern Carolina Pizza Inn CO-OP. This innovative online ordering program is being implemented with the intention of a complete rollout throughout the state of North Carolina. Pizza Inn has a 50-year history of freshness and innovation.
They introduced the Taco Pizza in 1979, the first dessert "pizzert" pizza in 1986 and the chain's hallmark bacon cheeseburger pizza by the 1990s.
Today, Pizza Inn, headquartered in the Dallas area, operates more than 360 restaurants domestically and internationally.Pizza Inn was recently acknowledged for its success as 2008's Pizza Chain of the Year by Pizza Marketplace. The chain recently announced its sixth straight quarter of positive domestic buffet restaurant same store sales growth. Pizza Inn, Inc. pizzainn.com is headquartered in The Colony, Texas, along with its distribution division, Norco Restaurant Services Company.
According to Michael Slominski, Vice President of Sales for DTI: "Our company has always taken a leadership role in spearheading innovations and embracing modern technology. By layering convenience, accessibility, and improving order accuracy, Click to Go® Online Ordering brings a savvier, consistent, and more satisfied customer to Pizza Inn. "Studies show that customers who order online tend to purchase more items per order.
Today, nearly 50 million Americans are using credit cards for purchases under $15. This figure reflects approximately 85% of all online purchases. The success and impact of DTI's Swipe N' Go® brought to the QSR market a few years ago, DTI's new Click to Go® Online Ordering now offers customers and restaurant merchants a new online "self-service" experience. By opening a new revenue stream into the restaurant industry with just a simple homepage menu and a mouse click, customers now have unrestricted access to order large quantities for a select time of pickup and at specific location.
Merchants love the cross-selling options. It easily expands a restaurant's capacity, increases the accuracy of orders, reduces overhead, and improves customer loyalty. Click to Go®, in effect, is a virtual drive-thru, but a drive-thru that is accessible from any computer, laptop, PDA or even cell phone. "We see the simple menu setup, self-activation and flexible pricing options as a true advantage to be more competitive," states Jill Poythress Nielsen, Area Supervisor for Pizza Inn. "Furthermore, DTI is a proven leader in the credit card processing industry. They are the ideal and logical partner to help us launch online ordering."
For more information please visit http://www.directtec.com or contact Mike Kirner, Director of Marketing, at Direct Technology Innovations via email MichaelK (at) directtec.com or call 800-724-7000 Ext. 484.