Chicago, IL (PRWEB) February 27, 2009
New styles from Appaman have arrived at psychobabyonline.com. Including a wide variety of cool clothing for hip boys and girls, the Appaman collection is the brain child of Harald Husum. Established in 2003, Harald's company is named after the corduroy monkey he had as a child, and kids and adults alike are drawn to his bright color palettes and cool urban designs.
Appaman's new designs speak directly to the kids that wear them, and are born of the "Mean Streets of Brooklyn." "Appaman brings something new and fresh to the children's market every season, and spring is a wonderful assortment of comfortable clothes and exciting graphics that are delighting our clients upon first view," says co-owner Lisa Starbuck. The boys' line includes bright board shorts and an assortment of cool tees, while the girls' collection includes vintage-inspired separates that are pleasing to the eye for both parents and kids alike.
The Spring/Summer 2009 collection has a bevy of new choices for big and little ones. For baby girls, pastel hooded rompers zip over t-shirts for easy spring style. All girls will be entranced by layered skirts, tanks and dresses that can go from brunch in the park to a visit to Grandma's in style seconds. Boys will rally for the new track suit, board shorts, and cool tees, like the lightning bolt Henley and awesome shark tee that "swims" up from the bottom of the garment. From monster trucks for the boys to pretty layers for the girls, Appaman's new styles are funky and bold choices that mix and match to create a bright summer wardrobe.
Appaman's success lies in the combination of the quality garments parents love with design experimentation that kids adore. "Appaman is just a great fit for our store, as it truly falls under the category of cool, crazy kids' stuff. Appaman is a trusted name with our psychobabyonline shoppers, but they always reinvent and expand their lines, providing both consistency and an element of surprise that is all their own," says co-owner Marlo Hoffman. Appaman's design team understands not only what children are interested in, but also the childrens' lifestyle. The end result of this vast understanding is a bright collection of clothing pieces that can be gifted to a friend by parents or worn by their own kids, no matter where their busy lifestyle takes them.
Appaman's designs want to bring the "street cred" to little ones everywhere, and speak to kids' high-octane groovy imaginations. In Appaman's new designs for spring/summer 2009, kids will be dressed to take over the world…with the help of their stuffed pals!