Whether You're a Beauty Novice or a Beauty Aficionado, Askelf.Com is Here to Help! Introducing Askelf.com

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e.l.f. Cosmetics has brought the answers to all of these questions together in one place! The big brand with a tiny name has launched a website, http://www.AskELF.com to bring you up-to-the-minute info ranging from new and existing products, unbiased peer reviews, discount coupons, even YouTube videos, valuable blog content and Twitter conversations!!!

there will be more great stuff soon… guest bloggers with makeup tips, tutorials and reviews with direct links to products, and a new customer relationship area. We are very excited to make all these social commerce applications available in one easy to access site.

A typical daily beauty checklist can look something like this…

  • Read about pale lip trend; find affordable pale lip gloss and lipstick
  • Get advice on how to pick the right pale lip for me
  • How to apply?
  • Where to buy?

Now, e.l.f. Cosmetics has brought the answers to all of these questions together in one place!

The big brand with a tiny name has launched a website, http://www.AskELF.com to bring you up-to-the-minute info ranging from new and existing products, unbiased peer reviews, discount coupons, even YouTube videos, valuable blog content and Twitter conversations!

Ted Rubin, Chief Marketing Officer of e.l.f. Cosmetics, says "there will be more great stuff soon… guest bloggers with makeup tips, tutorials and reviews with direct links to products, and a new customer relationship area. We are very excited to make all these social commerce applications available in one easy to access site."

e.l.f. Cosmetics was created in the belief that every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand's introduction over four years ago, the e.l.f. Cosmetics website (http://www.EyesLipsFace.com), with 1.6 million members, has been a destination for beauty fans looking for exciting product info.

After seeing much success on their own site the brand decided it was time to wrangle all items and user generated content (good, bad and indifferent) pertaining to the line and create a website for existing fans and those just getting to know the brand. The result - the introduction of AskELF.com.

AskELF.com is a place for e.l.f. fans to meet, share makeup tips, and get noticed!

How can you get involved? Create a video on YouTube, write about us on Twitter, or write a makeup blog post, tag it with eyeslipsface and send an email to asands(at)eyeslipsface(dot)com. Your content can appear on AskELF.com!

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Sara Skirboll

Ted Rubin
e.l.f
212-995-1777
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