MEA and MEA-Digital Tapped as U.S. Agency of Record for Practical Law Company

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MEA and MEA-Digital have been tapped as the U.S. Agency of Record for Practical Law Company (PLC), a leading provider of practical know-how for business lawyers. The agency will handle all integrated creative and media duties for PLC, which recently launched in the U.S.

MEA (http://www.measd.com) and MEA-Digital (http://www.meadigital.com) have been tapped as the U.S. Agency of Record for Practical Law Company (PLC) (http://us.practicallaw.com), a leading provider of practical know-how for business lawyers. The agency will handle all integrated creative and media duties for PLC, which recently launched in the U.S.

Since its inception in 1990, PLC has been the preeminent provider of transactional analysis, legal know-how and market intelligence for lawyers in the U.K. The company works closely with the world's leading law firms and in-house law departments to provide innovative, practical solutions to the legal industry. Now available in both the U.S. and the U.K., PLC's resources include up-to-date practice notes, or "how-to" guides on key areas of law and practice, standard documents and clauses with detailed drafting and negotiating guidance, practical legal updates and a tool to compare and analyze public deal documents and securities filings - all developed by a team of experienced lawyers with significant transactional experience from the world's leading law firms and legal departments.

"Now this internationally-renowned company is bringing its services to the U.S.," said Michael Chaney, CEO of MEA-Digital. "Our job is to roll out the red carpet and shout from the rooftops that U.S. business lawyers can now save time and work smarter, which is especially important in our current economic climate."

"PLC was designed with the busy transactional lawyer in mind by providing reliable, easy-to-administer online services that help lawyers spend less time getting up to speed, and more time delivering true value to their clients," said Jeroen Plink, CEO of PLC U.S. "Our team welcomes MEA as our agency partner, especially as PLC continues to expand its global reach and roll out its services and practical online solutions here in the U.S."

MEA plans to introduce PLC with a unique campaign titled "We Get It", featuring an integrated print and online campaign and a new US-focused website. Chaney noted that the "combined efforts would work to differentiate PLC in an extremely competitive category and position the company's solutions as a must-have for law firms and legal departments looking to be more efficient, more effective and more valuable to clients."

About MEA Digital
MEA Digital (http://www.meadigital.com) is a top 50 interactive marketing strategies and services firm with offices in San Diego and New York that helps national and international brands such as Oakley, Mitsubishi, Nickelodeon, and Odyssey make the most of the digital medium. The agency's full-service capabilities include website design and development, online advertising, emerging media strategies, email marketing, and search engine marketing.

About MEA
Taking a media agnostic approach to creative brand marketing, MEA provides its clients with smart, uncommon marketing ideas designed to build their businesses. MEA creates integrated marketing communications programs in advertising, design, digital/interactive, direct marketing and for leading brands including Callaway Golf Company, Practical Law, Young Homes, Intracorp - San Diego, Top-Flite, Odyssey Golf, SpeedPlay and others. For more information visit http://www.measd.com

About Practical Law Company
Practical Law Company is a leading provider of practical know-how for business lawyers. Started in the UK in 1990, Practical Law Company's clients include approximately 95% of the UK's Legal 500, 70 of the AmLaw 100 firms and over 1,700 legal departments worldwide. PLC's on-line resources are created and maintained by lawyers formerly with leading law firms and legal departments to help attorneys practice more efficiently and effectively. To learn more, please visit our website at http://us.practicallaw.com.

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Michael Chaney
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