Joe the Watchdog Captures the Imagination of T-Shirt Designers

Share Article

Nobody Messes With Joe T-Shirts Popular on

News Image
Products offered for sale on Zazzle are a phenomenal pop culture barometer

A watchdog named Joe has shoved aside a plumber named Joe in the politically savvy world of t-shirt designs on Zazzle, the only on-demand retail platform to offer billions of retail quality, one-of-a-kind products, many of which are produced within 24 hours of ordering.

Within hours of President Obama referring to Vice President Joe Biden with the comment "Nobody messes with Joe" in a speech before Congress, sellers had posted more than 150 products for sale on Zazzle echoing the phrase. The President used the phrase to announce Vice President Joe Biden would oversee the proper use of the federal government's $787 billion economic stimulus plan.

"Products offered for sale on Zazzle are a phenomenal pop culture barometer," says Jason Kang, vice president of marketing at Zazzle. "And sales have proven a reliable indicator of public attitudes. When we saw Obama-themed products outselling McCain products by three-to-one far in advance of Election Day last year, it was clear to us who the next president would be."

Kang says President Obama remains very popular on the site with more than 159,000 products bearing his name or likeness. This compares with almost 38,000 Biden-related products.

Zazzle allows anyone to create and sell his or her own products online and on-demand. Individuals use Zazzle's online tools to apply their own designs, pictures, and text to a myriad of products including apparel, skateboards, mugs, calendars, shoes, posters, greeting cards, buttons, stickers, and more. Sellers can create a virtual store of products and earn royalties on the sale of their products. Shoppers can browse through more than 14 billion marketplace designs and can even customize their product choice to their specific liking. If they cannot find just what they are looking for, a shopper can even create their own product from scratch. Zazzle produces and ships most products within 24 hours.

About Zazzle:
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours. With the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, Calif. For more information,

©2009 Inc., all rights reserved. Zazzle is a registered trademark and trademark of, Inc. in the United States and other countries.

Press Contact:
Michael Karns


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Karns
Visit website