RainToday.com reports that only 25 percent of new leads are sales-ready. Another 25 percent are unqualified, and the remaining 50 percent is often left undeveloped, put aside for another time or forgotten. Further exacerbating the disconnect is a disposition by sales that marketing's leads hand-off is seldom qualified.
San Mateo, CA (PRWEB) February 26, 2009
Marketo, the company that redefined how customers evaluate and buy marketing automation, today announced that CEO and co-founder Phil Fernandez has been invited to present at the Pacific Crest 2009 On-Demand Conference being held at the Fairmont Hotel in San Francisco. Fernandez will present "The Revenue Cycle: Aligning Marketing and Sales for New Efficiencies and Increased Revenues" on Thursday, February 26 at 11:30am. Featuring the foremost technology companies in Software as a Service (SaaS), cloud computing and clean technology, the 4th annual event includes keynotes and in-depth conversations among investors, company management teams and Pacific Crest analysts and bankers.
Fernandez will highlight proven methods in lead management that bring together marketing and sales teams to unlock explosive new streams of revenue. "The ongoing disconnect between marketing and sales organizations is the biggest untapped source of productivity gains in the enterprise today," said Fernandez. "RainToday.com reports that only 25 percent of new leads are sales-ready. Another 25 percent are unqualified, and the remaining 50 percent is often left undeveloped, put aside for another time or forgotten. Further exacerbating the disconnect is a disposition by sales that marketing's leads hand-off is seldom qualified." Fernandez offers a solution for companies, asking them to examine their Revenue Cycle and to consider tools that nurture relationships to more closed sales.
Marketo provides a comprehensive demand generation solution to help marketing and sales teams collaborate to drive more revenue and improve marketing accountability. Marketo's Lead Management and Lead Insight for Sales suites include email marketing, lead nurturing, lead scoring and closed-loop reporting capabilities to qualify and generate sales leads, shorten sales cycles, demonstrate marketing ROI and drive revenue growth. Marketo is powerful yet easy to use without training, and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Since launching in March 2008, more than 140 midmarket and enterprise companies have adopted the Marketo solutions.
The On-Demand Conference will explore the growth in on-demand services, including the impact of new companies entering the market to challenge incumbent vendors, factors driving change, as well as strategies for succeeding in competitive markets.
About the Pacific Crest 2009 Emerging Technology Summit
Pacific Crest's 2009 Emerging Technology Summit will be held February 25 to 27 at the St. Regis Hotel in San Francisco. Presentations will be given by a wide array of technology experts who will present on topics including rapidly changing markets, Software as a Service (SaaS), cloud computing and clean technology. This is an invitation-only event. http://www.pacific-crest.com
Marketo provides B2B marketing automation[ software that translates marketing spending into revenue. Our award-winning http://www.marketo.com/b2b-marketing-software/lead-management-software.php [lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. http://www.marketo.com