FitFlops Already Selling Fast at Fitness Footwear

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FitFlops are the hot weather hit of 2009 and summer hasn't even begun, reports online retailer Fitness Footwear.

Last summer FitFlops completely sold out. The FitFlops Company didn't have any more to send to the retailers, so many people were left still wanting a pair of FitFlops.

FitFlops have been the leading fit and fashionable flip flop since 2008 when chat show queen Oprah Winfrey endorsed them on US television. Since then all manner of celebrities, fitness gurus and fashionistas have been wearing them. But FitFlops aren't just another fashionable fitness gimmick and the rapidly soaring sales in anticipation of another hot British summer speak for themselves.

Emma Barlow, Fitness Footwear Partner said: "Last summer FitFlops completely sold out. The FitFlops Company didn't have any more to send to the retailers, so many people were left still wanting a pair of FitFlops."

After the disappointment for thousands of customers last year, sales of FitFlops have been steadily rising as soon as the snow stopped and the temperatures began climbing.

"We're really looking forward to the next few months," said Mrs Barlow "Summer is a big time for us thanks to the sudden interest in our wide range of Birkenstocks sandals, walking sandals and FitFlops."

FitFlops are so popular thanks to a reversed engineered form of the wobble-board technology. All designs in the FitFlops range feature this revolutionary sole that is designed to destabilise the foot of the person wearing them whilst walking. This then stimulates the slow twitching muscles in the legs and buttocks, tightening and toning them through this enhance form of exercise. These slow twitching muscular fibres which rapidly burning off extra calories are typically well developed in sprinters and similar athletes who benefit from short and intense activity.

The end result is slimmer legs and a smaller bum, which explains why FitFlops are in such high demand by so many women without the time or money to attend gym classes.

"FitFlops have been quickly established as a fashion brand as well as a fitness brand, which has given their FitFlop shoes a broad appeal to all sorts of people, including our loyal customer base of runners and outdoor enthusiasts who can't get enough of them when the summer rolls around."

Last summer FitFlops were so popular that retailers sold out of stocks in a matter of weeks with the more elusive FitFlops designs like the FitFlop Walkstar Black selling out in just a few days. Following the FitFlops frenzy of 2008, the FitFlops brand has announced a variety of exciting new FitFlop styles in a number of bright new colours and designs while increasing production of their leading FitFlop Walkstar range.

The demand for Fit Flops is predicted to be bigger than ever this year despite nationwide worries of recession. As a result, retailers have stocked up on FitFlops ahead of schedule, which has no doubt sparked the earlier sales.

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With over 30 brands, more than 2000 products and thousands of new customers every day, Fitness Footwear is one of the fastest growing independent shoe retailers in the UK. Fitness Footwear bring their philosophy of efficiency and fun to their products and company culture, with a huge selection of shoes, boots and footwear for every activity and occasion, combining the comfort with style and function with fashion.

In just 5 years of shoe retailing, Fitness Footwear has developed an extensive catalogue of sports shoes and accessories for all ages which combine comfort, style and fine quality. These include a wide range of leading sports brands, such as Birkenstock, Brasher, Merrell, Hi-Tec Mizuno and FitFlop.

Fitness Footwear is based in Woolmer Green, Stevenage, Hertfordshire.

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Luke Barlow
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