The Royal Horseguards Announces Commitment to Help Wounded Soldiers as Historic London Landmark Hotel Officially Re-launches

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Whitehall's London landmark, The Royal Horseguards, has today announced its commitment to help support British soldiers wounded in Afghanistan and Iraq, through a unique partnership with Help For Heroes and the hotel's neighbouring regiment The Household Cavalry.

Whitehall's landmark building, The Royal Horseguards, has today announced its commitment to help support British soldiers wounded in Afghanistan and Iraq, through a unique partnership with Help For Heroes and the hotel's neighbouring regiment The Household Cavalry, home to The Blues and Royals in which both Prince William and Prince Harry have served.

In celebration of the historic hotel's official re-launch the new owner of The Royal Horseguards, Guoman Hotels, today announced that they will donate a significant five figure sum on behalf of the hotel to Help For Heroes and The Household Cavalry Charitable Fund at an exclusive fund raising gala to be held at the hotel this evening (26th February). All funds raised at the Gala will go towards helping British servicemen injured in recent conflicts.

The donations signify the beginning of a year long commitment by both The Royal Horseguards and Guoman Hotels to the two charities, in recognition of the building's historic past and its links to Whitehall, Westminster and the Blues & Royals.

Sanjay Nijhawan, chief operating officer, Guoman Hotels said: "The Royal Horseguards not only provides a warm welcome to guests seeking a distinctly British 5-star experience, but it also sits right at the heart of the country's Government and military headquarters and as such it has been home to many important meetings, decisions and operations throughout its history. It seemed appropriate to celebrate its official re-launch by recognising its location and heritage by making a commitment to two hugely relevant charitable organisations, Help for Heroes and The Household Cavalry Charitable Fund, and raise funds for the care of Britain's wounded servicemen and women, to whom we owe so much."

As part of the ongoing relationship, the two charities will also receive support from the other London hotels within Guoman Hotels collection; The Tower (at Tower Bridge), the Cumberland (Marble Arch) and The Charing Cross. All of these hotels will encourage staff and approximately over 3,000 visitors a day to make voluntary charitable donations, as part of wider fundraising initiatives through out the year.

Bryn Parry, Co-Founder of Help For Heroes, said: " Help for Heroes was launched in October 2007 by a group of friends and relations who wanted to 'do their bit' to support members of the Armed Forces wounded in the current conflicts. Hundreds of thousands of people across Great Britain have joined us and over £17 million has been raised in as many months to provide practical and direct help to the wounded. This wonderful initiative is part of the wave of support that is sweeping the country and we are delighted to welcome Guoman Hotels to the Help for Heroes team; thank you."

The hotel officially becomes the latest addition to Guoman Hotels which already includes Charing Cross, The Cumberland, and The Tower.

Notes to Editor
About The Royal Horseguards
Built in 1884 in the style of a French château on the Embankment of the Thames, the Royal Horseguards is one of London's landmark hotels, neighbouring the Ministry of Defence and just moments away from Downing Street and Parliament.
Following an extensive refurbishment, the hotel's 280 bedrooms have been transformed into state-of-the-art luxury accommodation, confirming its place among the capital's most luxurious and desirable hotels. For further information, please visit

About Guoman Hotels
Guoman Hotels is a collection of deluxe hotels located in central London including Charing Cross, The Cumberland and The Tower. Whilst each hotel in the portfolio is different, with its own unique identity and style, each provides the very highest levels of comfort and service to its guests. For further information, please visit

About Help For Heroes
The charity Help for Heroes was founded in October 2007 by Bryn and Emma Parry to provide direct, practical support to our servicemen and women being wounded in current conflicts. Since its launch only 16months ago, the charity has raised a staggering £16million, of which £13 million has already been allocated to a number of projects including the building of a brand new swimming pool and gym complex at the Tri Service Rehabilitation centre Headley Court.

For further information on Help for Heroes, please contact Mark Elliott (mark @ or visit

About The Household Cavalry
The Household Cavalry consists of The Life Guards and The Blues and Royals (Royal Horse Guards and 1st The Royal Dragoons). They are the oldest and most senior regiments in the British Army and are split between two different units equipped to perform two quite different roles. The Household Cavalry Regiment has an operational role in armored fighting vehicles which has seen them at the forefront of Britain's military operations including the Falklands (1982), the Gulf (1990) and, more recently, Bosnia and Kosovo. The regiments are Guards Regiments and, with the five Foot Guards Regiments, form the Household Division.

The second unit is the Household Cavalry Mounted Regiment equipped with horses. It is their unique privilege to meet the requirement to carry out mounted and some dismounted ceremonial duties on State and Royal occasions which include the provision of a Sovereign's Escort most commonly seen at the Queen's Birthday Parade in June each year. They maintain a world-famous tradition dating back to 1660.

For further information on The Household Cavalry, please visit

For further media information on The Royal Horseguards or Guoman Hotels, please contact:
James Watts, Deirdre Mackey or Rebecca Shay at Siren PR
Tel: +44 203 008 6280
Email: firstname.lastname @
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