Budget Savvy 'Storagistas' Are Singled Out for Praise in Manhattan Mini Storage's Newest Campaign

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The phrases "Storagista" and "Storkage" haven't made it into Webster's Dictionary yet, but Manhattan Mini Storage bets these terms will become part of the New York City lexicon in 2009.

In keeping with Manhattan Mini Storage's tradition of tapping current events for campaigns, Manhattan Mini Storage's newest advertising shines a laser on the city's economic woes and finds something to make us smile.

With New York City's exceptionally high cost of living and sluggish economy, Manhattanites are now finding themselves multi-purposing their homes in new ways to economize on rent. Sometimes this means storing the dining room table and replacing it with a crib rather than trading up to a two-bedroom. Other savvy New Yorkers are storing the seasonal clothing and items to make room for a home office. But what to call this new phenomenon sweeping over budget savvy New Yorkers?

For full viewing of the newest Manhattan Mini Storage advertisements, please see our press page on the Manhattan Mini Storage Website at http://www.manhattanministorage.com/press/storagista.jsp

Here are a few ideas courtesy of Manhattan Mini Storage:

Tom lives completely rent free now that he shares his loft with two cute roommates and his love life has heated up as well. Tom is a Storagenius!

Moving out of that expensive midtown office and converting the closet into a work cubicle was an exceptionally Storanomical decision. With less overhead, Andy's profits have soared, as have his spirits now that he no longer rides the subway to work.

Claire never saw herself as a studio apartment type of girl, but when her one bedroom rent in Soho went up -again - she downsized. Because she is such a clever Storagista, she doesn't have to move back to Teaneck to live with mom.

The day they brought home the twins, the Brewers knew it was time for some serious Storkage of their dining room. They aren't sleeping much, but at least they aren't obligated to invite friends over for dinner either.

Rolled out in January 2009, Manhattan Mini Storage's new campaign is now appearing on billboards, phone kiosks and bus cards across the city. Created by Manhattan Mini Storage's in-house advertising team.

About Manhattan Mini Storage:

For the past 40 years, Manhattan Mini Storage has provided moving and storage services to over 300,000 New Yorkers. With 17 state of the art self-storage facilities located throughout the Big Apple, Manhattan Mini Storage is New York Cities' largest self-storage company. Owned by Edison Properties, LLC, affiliated companies include Edison ParkFast, the Hippodrome Building located at 1120 Avenue of the Americas, and the newly built luxury residences at 188 Ludlow Street.

Contact Information:

Please contact Stacy Stuart, VP Marketing, at 973-849-2556 for more information, or visit the Manhattan Mini Storage Website at http://www.manhattanministorage.com or visit our new Manhattan Mini Storage blog at http://blog.manhattanministorage.com.

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Stacy Stuart
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