dogTEC Launches New Business Publication For Dog Professionals

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dogTEC is launching The Business Insider, a business development and marketing publication aimed exclusively at dog professionals like dog trainers, dog walkers, dog sitters, dog daycare and dog boarding kennel operators. A free sample issue is available at

dogTEC is proud to announce the launch on March 1 of The Business Insider, the dog professional industry's first dedicated business and marketing publication. The Business Insider delivers in-depth articles, case studies, research, Q&A, and step-by-step practical advice to positive reinforcement dog professionals who want to push their businesses forward.

As the pet-related market continues to grow--even amid a recession--so does the number of dog professionals catering to pet owners. The Business Insider is aimed at this market, with editorial content focused on better business practices, niche marketing, and creative problem-solving for dog trainers, dog walkers, dog sitters, dog daycare and dog boarding kennel operators.

The publication has received rave reviews from a number of industry giants, like Jean Donaldson, the Director of the San Francisco SPCA Academy for Dog Trainers, Terry Ryan of Legacy Canine Behavior & Training, and Pat Miller of Peaceable Paws. "The idea is to cover business topics for R+ dog professionals in a way that is sophisticated but also accessible," says Veronica Boutelle, owner and founder of dogTEC. "We want it to be truly useful."

The 12 to 14-page publication is published four times a year (March, June, September, December) in a PDF format. For additional information about The Business Insider or to download a free sample issue, visit

dogTEC is a full-service business support organization. The company helps dog professionals set up, operate, and prosper in their chosen field, be that dog training, dog walking, pet sitting, dog day care, or dog boarding. They offer one-on-one business and marketing consulting, business tools and services tailored to dog pros, workshops, dog walking certification, and more.

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Veronica Boutelle
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