The Goldstein Group: A New Brand of Seduction

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Brand strategist Terri Goldstein announces the opening of her consultancy and design firm, The Goldstein Group. With clients including Bayer, Merck, Chattem, and Heinz, The Goldstein Group has already been recognized by trade publication Graphic Design USA for excellence in the field.

Shelf Sight Sequence

Shelf Sight Sequence™ facilitates the development of specific visual cues that will resonate with the consumer all the way to the cash register.

Supermarket seductress Terri Goldstein is back - a welcome relief to brand managers at corporations like Bayer, Chattem, Merck, Heinz, and Foster Grant who have come to rely upon her services. Since splitting off from IQ, the visual brand strategist has been hard at work developing a different kind of brand: her own.

The Goldstein Group is a mid-sized team of packaging experts helmed by Goldstein and chief creative Darcy Bolker. Specializing in restaging iconic brands for today's ever-changing market, the firm navigates every phase of the branding process - from strategy to design to production. And by consisting of eight employees rather than 80, The Goldstein Group is well-equipped for these lean times.

Goldstein is the author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment. She has trademarked a core strategy for supermarket seduction called Shelf Sight Sequence™. A proprietary four-step approach to brand positioning, messaging and design, Shelf Sight Sequence™ is at the heart of every project developed by The Goldstein Group. "At retail, a brand has five seconds or less to highjack the consumer's emotions," explains Goldstein. "Shelf Sight Sequence™ facilitates the development of specific visual cues that will resonate with the consumer all the way to the cash register." The firm also makes ample use of traditional methods like brand equity reviews and cross-category ideation sessions, which clients are always encouraged to attend. Many brands restaged by The Goldstein Group - including Cortizone•10, One-A-Day, Bayer Aspirin, Unisom, Heinz, and ACT - experience a 15-25% growth in sales volume within a year of hitting retail shelves.

The Goldstein Group has been recognized by Graphic Design USA for their 2008 packaging of Bayer Heart Advantage. The firm is a winning choice for design managers looking to boost sales as well as their careers.
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