Tri-Rail Launches "Wish You Were Here" Program to Emphasize Savings

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Tri-Rail, South Florida's premier commuter rail system, will launch the "Wish You Were Here" promotional program on March 9, 2009. This multi-faceted awareness campaign will emphasize the cost savings available to those who ride Tri-Rail to work, school or wherever life takes them throughout South Florida.

People in South Florida, and nationwide, have come to realize that using public transportation isn't just about saving money on gasoline; it is also about mobility, sustainability and taking responsibility for the environment.

Tri-Rail, South Florida's premier commuter rail system, will launch the "Wish You Were Here" promotional program on March 9, 2009. This multi-faceted awareness campaign will emphasize the cost savings available to those who ride Tri-Rail to work, school or wherever life takes them throughout South Florida.

"It is important for us to continually educate the public about the cost-saving benefits of public transportation," said Bonnie Arnold, director of marketing, South Florida Regional Transportation Authority/Tri-Rail. "We recognize that money is tight for so many people, and this campaign conveys the message that by riding Tri-Rail you can save money to pay other bills or enjoy a dream vacation."

This effort fosters a great partnership with Pollo Tropical®, who will provide in-store promotional support in 63 of Pollo Tropical's South Florida restaurants from March 9 through March 23, 2009. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa in Montego Bay.

"We support public transportation and Tri-Rail is a proven good partner," said Kim Miller, senior director of marketing, Pollo Tropical®. "As part of Pollo Tropical's strong commitment to this community, we are proud to provide our customers with this information, which can ultimately improve their quality of life."

To further convey the great savings of riding Tri-Rail, Pollo Tropical® is providing a downloadable coupon valid for $3 off of a Family Meal with completed registration and contest rules at tri-rail.com.

People can also register at participating Pollo Tropical® restaurants. The promotional offer ends by April 30, 2009. Limit one entry per person.

Tri-Rail carried more than four million passengers during 2008, marking the first time in the system's 20-year history that ridership has broken that benchmark in a single, calendar year. With a total of 4,303,509 passengers in 2008, Tri-Rail experienced a 22.9 percent ridership increase over the previous year, when Tri-Rail carried 3,501,704 passengers.

"These statistics show that the trend of double-digit growth we have experienced over the past three years is continuing," said Joseph Giulietti, executive director, South Florida Regional Transportation Authority/Tri-Rail. "People in South Florida, and nationwide, have come to realize that using public transportation isn't just about saving money on gasoline; it is also about mobility, sustainability and taking responsibility for the environment."

According to the American Public Transportation Association, Tri-Rail has consistently been one of the nation's leaders for ridership growth in the commuter rail sector since 2006, showing the largest percentage of growth of any system in the country. Ridership on Tri-Rail has more than doubled since 2005.

About Pollo Tropical®
The first Pollo Tropical opened in 1988 in Miami. Now, Pollo Tropical has more than 90 company owned stores in Florida, New Jersey and Connecticut. The company also has franchisees in Puerto Rico, Ecuador, the Bahamas and Trinidad & Tobago. Pollo Tropical® serves approximately 20-million customers annually. Other fun facts include: Pollo Tropical® grills to perfection chicken that weighs the equivalent of 225 Boeing 737 Jets! We use enough secret marinade to fill an entire Olympic-sized swimming pool annually! Customers order Yuca that is as heavy as 130 elephants! Pollo Tropical® cooks enough rice annually to fill 82 rail cars!

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