RuleSpace's Web Categorization Solution Chosen by Bell Mobility for its Parental Control Service

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RuleSpace's products to power Bell Mobility's solution to help parents manage children's wireless access, ensuring a safer and friendlier Mobile Internet experience.

RuleSpace announced today that Bell Mobility will be using RuleSpace's web categorization data and technology for their Parental Control product for mobiles. This solution will enable parents to control access to inappropriate content on the Internet.

"Bell Parental Control is the first service in Canada that lets parents filter the content accessed through a mobile phone. As use of mobile Internet service grows, we have seen a demand for tools that help our customers manage access to content," said Adel Bazerghi, Senior Vice President of Products for Bell Mobility.

The solution uses RuleSpace's Web Categories Database of over 60 million URLs, as well as the RuleSpace real-time content recognition engines for mobile-formatted and traditional HTML content. The solution runs on Unipier's Intelligent Policy Manager (IPM) system. The Unipier system offers a context-aware policy creation environment for defining and managing any relevant content access policy. The system applies these policies in real-time using RuleSpace's content classification engine.

"As mobile phones become more and more practical and popular for Internet access by children, parents want protection for their children on these devices. We are extremely pleased to be able to participate with Bell Mobility to offer Parental Controls to their mobile customers," said James Dirksen, Vice President of Operations at RuleSpace.

About RuleSpace:
For over 12 years RuleSpace has been a leading provider of OEM Web categorization services. RuleSpace offers the most comprehensive URL category databases and accurate real-time web categorization technologies available on the market. Their solutions are designed to power Internet security products and services, parental control products, safe search functionality, contextual advertising services and brand protection products. RuleSpace technology is currently deployed at leading ISPs, mobile network operators, and Internet security companies serving over 200 million users worldwide. RuleSpace is a privately-held company headquartered in Beaverton, Oregon with offices in the United Kingdom. Learn more at http://www.rulespace.com

About Bell:
Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit http://www.bell.ca. For corporate information on BCE, please visit http://www.bce.ca.

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