Miami, Fla. (PRWEB) March 2, 2009
TUUCI, a global leader in innovative shade structures, has re-designed its Web site (http://www.TUUCI.com), coupling enhanced functionality with sleek design that make navigating the company's product lines a smooth and visually-appealing experience. The site will serve as a design and planning resource for customers seeking high-quality, marine-grade shade structures.
"We wanted to give our customers a Web site destination that helps them envision the limitless possibilities for outdoor spaces," said Dougan Clarke, founder and CEO of TUUCI, which was established more than 10 years ago with a mission of creating innovative shade equipment that combines beauty with durability and ease of use. "We can customize our products to fit any outdoor area or specific customer's needs, and our new Web site demonstrates those endless design possibilities in an easy-to-navigate visual presentation."
A world map serves as the TUUCI Web site landing page, signifying the company's global reach. TUUCI, which currently has expanded its European presence, plans to translate its Web site into multiple languages.
Once a country is selected, images of footprints make their way across the screen to a fully extended TUUCI parasol. From there a unique flash video launches, highlighting the cornerstones of the TUUCI brand - design, durability and innovation.
TUUCI product offerings are categorized along the left side of the screen for easy selection. Product details such as size and shape information, hardware and fabric options are fully displayed along with photography of TUUCI shade structures.
The Web site also features a downloadable TUUCI product catalog for easy viewing. Web site pages are accented with artful photography that plays up the company's oceanic influence and marine vibe. The company plans to launch an online photo gallery by the end of February showing its products in a variety of restaurant, retail, hospitality and marine environments.
"The TUUCI concept was born of the marine industry with lasting performance and inspired design," Clarke said. "Visitors to our re-designed Web site will get a better understanding of our design passion and how TUUCI products can dramatically change their outdoor environments."
Since its inception 10 years ago, TUUCI's shade structures have redefined the shade category. In addition to artistic beauty, TUUCI products are engineered with marine grade components that are durable and easy to operate. TUUCI also focuses on environmental sustainability including extensive recycling efforts within its manufacturing process, energy conservation and the integration of recycled materials into its products, packaging and supplies. Outdoor cafés and many of the world's leading resorts and hotels have selected TUUCI because of the combination of beauty, durability and function its products provide.
Headquartered in Miami, the TUUCI team includes experts in design, engineering and production. TUUCI products are distributed worldwide through strategically located service centers. On the Web at http://www.TUUCI.com.
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