Wellington, New Zealand (PRWEB) March 2, 2009
Wellington is hosting New Zealand's first training and education event on Social Media and Online marketing. The two-day event is being held at Te Papa on April 15 - 16, 2009. International experts in the fields of social media, SEO, online communities, content marketing and online PR, will present interactive seminars and workshops. Attendees will leave with actionable strategies to implement to their businesses.
International best selling author and business consultant David Meerman-Scott and the number one blogger on social media, Chris Brogan, will deliver two half day seminars. Other presenters include google guru Jim Stewart, numerati Stephen Johnson and Grenoble ecole de Management lecturer Sharon Crost.
There has never been a more important time to market smarter. The old 'spray and pray' approach of mass advertising doesn't work anymore and for most is prohibitively expensive. People fast-forward over TV ads, channel surf through radio commercials, and are impervious to print ads choosing increasingly to get their information online. Consumers are trusting reviews by people they've never met over corporate sponsored content, and savvy sites are offering content unrelated to their product or service but of value to their customer.
Marketing has changed from 'push' to 'pull'.
Search engine optimisation, building brand advocates, online reputation management, engaging via social networking sites and getting key influencers to talk about your product or service are just some ways social media and online marketing can attract customers and keep them. It's also measurable (web analytics) providing a clear ROI.
For more information about the event visit http://www.marketingnow.co.nz or email info (at) marketingnow.co.nz
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