San Francisco, CA (PRWEB) March 2, 2009
Bizo, Inc. the leading B2B advertising and targeting network, announced today that Bill Furlong, the president and founder of SearchChannel and B2BWorks, and former managing director of Crain's BtoB Magazine has joined the company as an advisor to build out the business development team and partnership strategies.
Furlong has served on the IAB board of directors for two terms and founded and led B2BWorks, the first major B2B online advertising network. He is a frequent speaker at the Business Marketing Association, Direct Marketers Association and American Business Media, and has been named to B@B's Who's Who and Crain's Chicago Top Internet 100 list.
"Since leading B2BWorks, I've often thought that accurately targeting B2B audiences is the only way to be successful in this space," said Furlong, "When I saw what Bizo was doing, I realized that their technology finally makes this possible and can create huge value for B2B advertisers and media. For so long, the ultimate hurdle for online business marketers was targeting in this finely tuned manner. It's a game changer."
"We are fortunate to have Bill on our team," said Russell Glass, CEO and founder of Bizo, "He is an industry luminary and recognized expert in B2B digital media - he knows what works and what doesn't, and how to ensure success for our ecosystem. Having him help us guide Bizo to long-term success is a huge win for us, our customers and our partners."
Furlong will continue to manage SearchChannel while working with Bizo, saying, "I hope to make a significant impact on Bizo in the short term, while I continue to work with my good clients at SearchChannel. I'm excited about where Bizo can go in the coming year as in this economic climate, online B2B advertising budgets will demand finer targeting capabilities and ROI, and publishers will seek urgent and innovative low-risk revenue partnerships."
Bizo, Inc. is the world's first targeted B2B advertising network, and currently reaches over 30 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics - industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors.
- For a B2B marketer, Bizo allows marketers to target specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
- For a publisher, Bizo creates new revenue opportunities and increases monetization of publisher audiences.
- For business audiences, Bizo decreases the volume of irrelevant and annoying advertising across the web. Bizo only utilizes anonymous information, ensuring complete privacy.
Bizo is privately held and based in San Francisco, CA.