Blogs: Business Boosters or Bloopers?

Share Article

You are a business owner and/or a marketing lead for your company. Your company needs to have more presence on the Internet. Besides building a website or improving the traffic to the site that you already have, you may also want to start a blog, according to a tipsheet provided by Nicholas Goh, CEO of Verztec Consulting Pte Ltd, a ISO 9001:2000 Certified Leading Provider of Multilingual Communication services.

You are a business owner and/or a marketing lead for your company. Your company needs to have more presence on the Internet. Besides building a website or improving the traffic to the site that you already have, you may also want to start a blog, according to a tipsheet provided by Nicholas Goh, CEO of Verztec Consulting Pte Ltd, a ISO 9001:2000 Certified Leading Provider of Multilingual Communication services.

Many business owners and marketers have been quick to leverage on the Internet to publish information that would help boost their business. One of the main reasons is that it is easy to do. Another is that presence on the Internet allows you to reach an incredibly large number of people.

These days, almost every business - from hawker stalls to large conglomerates - has a website. More recently, business owners and marketers are also leveraging on newer social media tools like Internet forums, social networking websites, video- or photo-sharing websites, and blogs to boost their business.

Interestingly, while some people are still trying to grasp the concept of social media, others are already making a living from being professional bloggers. Forward thinking business owners and marketers have accepted the fact that blogging is something they need to do, but many are still confused about how it can help their business.

Then, there is the older generation of business owners and marketers who think that they need to shift from traditional marketing methods to do something online. But most of them have no clue where to start or they may even find it scary to venture into this unknown zone.

The difference between a blog and a website

Blog is actually short for 'web log'. A blog normally carries blog posts or entries that are arranged in a reverse order so that visitors get to see the most recent update first. Simply put, a blog is a dynamic website that features an online journal with frequently-updated content.

One big advantage a blog has over the traditional static website is that with blogs, you can post written text and audio or video files very quickly. The simplicity of blogging is what makes it attractive to the average Internet user who may not be too savvy with the technical know-how behind designing/developing and hosting a website.

Another advantage a blog has over a traditional website is that it is much cheaper to set up and maintain. In fact, there are many sites offering free blog hosting, so it practically costs nothing to maintain a blog.

How can a blog be useful in promoting business?

There are many ways that blogs can be applied to business promotion. Business owners and marketers who are quick to leverage on online marketing have already attempted to apply every possible blog technique to their business. Here are a few ways that blogs can be used for business promotion. The important thing to note is that there are no rules on this, and there is no 'right way' or 'wrong way' to it. It is up to the marketers' creativity.

Some examples on how blogs can be used for business promotion include:

1. Opinion Pieces

Probably the most common business blogs are those that are used to express opinions. Typically, business owners or senior executives in a large corporation may blog about their views on industry developments and trends. This is a good way to position the blogger and the company as industry 'thought leaders'.

2. Advice & Tips

This is commonly used by bloggers in service-based industries. These business bloggers write about their industry, offering advice and tips to visitors. These blogs can attract a large following if they carry quality content.

3. Bulletin Boards

Usually only used by people who already have a strong following, these blogs are useful for communicating to a fan/customer base or members regarding updates on developments, new offerings, service upgrades, etc. Good examples would be celebrities, big brand names and membership clubs who use blogs like newsletters.

4. Products Catalogue

There are also businesses that simply use their blogs to post their products. Bloggers can write an entry post for each product that they have. Normally, they would include model numbers and detailed product descriptions for each of the product blog post. This way, the product information is posted in cyberspace and can be found by Internet users using search engines.

Conclusion

Business owners and marketers around the world are still experimenting with different approaches to business blogging. Most importantly, blog owners need to generate traffic to their blogs for it to be of any use in promoting a business.

Nicholas Goh is the CEO of Verztec Consulting Pte Ltd, a leading provider of Multilingual Communication Services in more than 60 Foreign Languages.

For more information on Verztec's services, please visit http://www.verztec.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website