Franklin Mint Infomercial Wins 2008 Jordan Whitney Greensheet Award

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The Franklin Mint has been awarded the 2008 Jordan Whitney Infomercial Award for its U.S. Presidential Dollars infomercial. The Franklin Mint's winning infomercial on the U.S. Presidential Dollars was selected in the Best Collectible Infomercial category. It was The Franklin Mint's first-ever infomercial production. The U.S. Presidential Dollars infomercial features Mel Arthur presenting the Franklin Mint's 24K layered U.S. Presidential Dollars Collection in a cherry-wood finish box.

The Franklin Mint has been awarded the 2008 Jordan Whitney Infomercial Award for its U.S. Presidential Dollars infomercial. The awards were announced on February 9th, 2009, on the Jordan Whitney website.

"The Franklin Mint's winning infomercial on the U.S. Presidential Dollars was selected in the Best Collectible Infomercial category." It was The Franklin Mint's first-ever infomercial production. The U.S. Presidential Dollars infomercial features Mel Arthur presenting the Franklin Mint's 24K layered U.S. Presidential Dollars Collection in a cherry-wood finish box--see http://www.franklinmint.com.

The Jordan Whitney Greensheet is an independent clearinghouse for up-to-date information on Direct Response Television, including infomercials, short-form direct response television commercials, the websites for these products, and the companies involved in their production and distribution.

For over fifteen years, Jordan Whitney, Inc., a Tustin, California-based research, consulting and publishing company, has been monitoring, ranking and critiquing direct response television commercials - both infomercials and short-form spot advertisements - as they appear on cable networks and select broadcast stations throughout the United States.

The company maintains a research tape library of over 60,000 individual infomercials and short form spots, with additions made daily. The Jordan Whitney "Greensheet" reports, which rank infomercials and spots and analyze their content, are read by subscribers around the world.

The Franklin Mint was one of twenty award-winners honored in this year's Jordan Whitney Awards. The U.S. Presidential Dollars infomercial may be viewed at http://www.franklinmint.com/videos/presidential_2min.wmv.

About The Franklin Mint

An American institution founded in 1964, The Franklin Mint is known worldwide for its innovative design, meticulous attention to detail, and creating some of the highest-quality collectible products in the world. The Franklin Mint's peerless archives includes over 12,000 product lines, including "limited edition" fine art sculptures, heirloom collectible dolls, commemorative coins, designer jewelry, precision die-cast models and historic reproductions, as well as collections honoring some of the world's most revered individuals and institutions.

As one of the originators of many direct marketing techniques still used today, The Franklin Mint has brought collectibles to tens of millions of people around the world for over four decades. The Franklin Mint's product lines have included some of the all time, best-selling collectible products including Monopoly - The Collector's Edition, the original Civil War Chess Set and numerous successful licensed programs with Chevrolet, Elvis Presley Enterprises, Ford, General Motors, Harley-Davidson Motorcycles, John Wayne, Marilyn Monroe, The Smithsonian Institute and Paramount Studios, just to name a few. The Franklin Mint is privately held, with ownership whose holdings also include The Morgan Mint.

SOURCE The Franklin Mint
CONTACT:
Walter Kole
801 Springdale Drive
Franklin Center, PA 19341
Phone (610) 884-4663

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