Raleigh Internet Marketing Firm Goes for the Green

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Click Optimize of Raleigh, NC is launching a series of programs on March 1, 2009 to reduce their impact on the environment. Combining both internal initiatives and client-centric solutions the Internet marketing firm plans to involve their employees and clients extensively in this process.

We want to enact these policies to show our commitment to positively impacting climate change

An Internet marketing firm in Raleigh, NC, is taking the Obama administration's Green agenda seriously. Prior to the election, the former Illinois Senator stated on his website (http://www.barackobama.com): "The issue of climate change is one that we ignore at our own peril. There may still be disputes about exactly how much we're contributing to the warming of the earth's atmosphere and how much is naturally occurring, but what we can be scientifically certain of is that our continued use of fossil fuels is pushing us to a point of no return. And unless we free ourselves from a dependence on these fossil fuels and chart a new course on energy in this country, we are condemning future generations to global catastrophe." In response to President Obama's request for action, Click Optimize (http://www.clickoptimize.com) will launch a program titled "Leaner. Greener. Cleaner." on March 1, 2009.

The Leaner. Greener. Cleaner. initiative encompasses three steps. Click Optimize intends to become "Leaner" by setting targets of reducing utility bills by 10% and lowering their office supply costs by 15%. To accomplish these goals, the Raleigh-based firm is instituting policies mandating powering down computers during non-business hours, turning off lights throughout the office when not in use, using fresh air to cool the office when possible, reusing scrap paper, printing two-sided documents, and sharing documents electronically.

By using carbon offsets from TerraPass (http://www.terrapass.com), installing new recycling bins, and purchasing air-cleansing plants like Areca Palm and Money Plant, Click Optimize will act on its promise to become "Greener." TerraPass offers the chance to buy credits that balance out a corporation's reliance on fossil fuels. A recycling program will give the staff of Click Optimize the opportunity to actively partake in the Leaner. Greener. Cleaner. program. The air-cleansing plants improve the office environment by removing harmful toxins. Each action makes Click Optimize "Greener" and is integral to the firm's stated objective of curbing climate change.

Web Operations Project Manager at Click Optimize, Mike Jones, offered his thoughts on going "Cleaner." "We want to enact these policies to show our commitment to positively impacting climate change," said Jones. "As a company, Click Optimize wants to work in our core competency. This is a result of Bill Gates' pivotal Creative Capitalism speech from the 2008 World Economic Forum in Davos, Switzerland. Essentially, we're looking to use Internet marketing to slow or reduce climate change. That's how we came up with the 'Tag! You're Green Program'."

The Tag! You're Green Program will seek to maximize Click Optimize's client network and encourage them to go "Cleaner" by setting in motion their own programs. Internet marketing achieves this end as it requires minimal waste and fossil fuels. Click Optimize will "tag" several of its clients on March 16, 2009, and announce the participants via its blog (http://www.clickoptimize.com/blog). These clients will then choose several of their own customers to tag. The intended effect is one that is viral in nature and makes use of social media and Internet marketing principles.

Ultimately, Click Optimize hopes that Leaner. Greener. Cleaner. will spread throughout the Raleigh, NC, market and beyond. Throughout the process, Click Optimize will track and update the progress of the programs on its blog.

Click Optimize President Tim Payne noted, "We want to lead by example and create a program that will have life beyond the steps we take internally. That's the sort of thinking that will help slow climate change and aid businesses in increasing revenue by operating more efficiently."

About Click Optimize
Click Optimize is a Raleigh, NC-based Internet marketing agency serving the Southeast United States. The firm assists its clients with Web design, search engine optimization, search engine marketing, social media, and Web video.

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Nick Miller
Click Optimize
919-301-8406 ext. 205
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