Chain Drug Store Association Helps Minority-Owned Small Business Pretty Practical Productions Pitch to Walgreens

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Walgreens category managers reviewed woman-owned Pretty Practical's patent-pending Prensus Multi-Purpose Portable Hanger, and critiqued the product and packaging as part of its "Go to Market" strategic development process. As a result, Pretty Practical executives are in negotiations with Walgreens to launch Prensus on Walgreens.com and in the "As Seen On TV" section of Walgreens stores across the country.

Pretty Practical Productions, LLC was among an exclusive list of vendors debuting for the first-time or invited to introduce a premiere product to Walgreens' executives as part of Walgreens "New Vendor Days" coordinated by the National Association of Chain Drug Stores this month.

Walgreens category managers reviewed woman-owned Pretty Practical's patent-pending Prensus Multi-Purpose Portable Hanger, and critiqued the product and packaging as part of its "Go to Market" strategic development process. As a result, Pretty Practical executives are in negotiations with Walgreens to launch Prensus on Walgreens.com and in the "As Seen On TV" section of Walgreens stores across the country.

Pretty Practical executives also gained marketing guidance from program speakers, including George Riedl, Executive Vice President of Merchandising at Walgreen Co.; David Van Howe, Corporate Vice President of Purchasing at Walgreen Co.; Catherine Lindner, Divisional Vice President of Marketing Development at Walgreen Co.; and Robert Tompkins, General Merchandise Manager Walgreen Co.

ABOUT PRENSUS
Prensus has revolutionized the fashion accessory category by offering a portable hook with an adjustable frame that is lighter than a ladies' compact yet able to hang over-stuffed diaper bags, designer handbags and more from a variety of vertical and horizontal surfaces.

Since March 2006, Pretty Practical has worked diligently to create product awareness and establish a brand presence by initiating a direct-response television campaign; and participating in various industry events including NACDS Marketplace, San Francisco International Gift Fair, ASD/AMD Trade Show in Las Vegas and the New York Gift Tradeshow; gifting celebrities at the Sue Wong Fashion Event in Beverly Hills, New York Fashion Week events, Academy Awards Night of 100 Stars Gala, Miss America Pageant and the Sundance Film Festival.

Prensus portable hangers are currently available at boutiques in the Wynn Las Vegas and independently-owned retailers, and online at http://www.prensusphd.com. NACDS has furnished Pretty Practical with an opportunity that meshes perfectly with its plans to market and promote Prensus to a broader consumer market.

For interviews or images, contact Odilla Sidime toll-free at (866) 734-5269 or via email at osidime (at) prensusphd (dot) com.

Last updated Feb 2009 by MediaWrite of San Antonio. http://www.mediawritesatx.com. 866-353-8174.

CONTACT: Odilla Sidime
Founder/Chief Executive Officer
Pretty Practical Productions, LLC
1 (866) 734-5269
osidime (at) prensusphd (dot) com

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