Grammy, Oscar Stars Showcase Toronto Designer's Jewelry Without Million-Dollar Sponsors

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TV and music celebrities wore glamorous statement jewelry from Toronto's MMCrystal during Grammy and Academy Awards broadcasts, showing that they didn't need a megabucks wardrobe budget to hang with the stars.

Fashion-forward dazzle and real-world budgets came together in Los Angeles, as Toronto jeweler MMCrystal outfitted "Red Carpet Stars" during the most important awards shows of the year. TV and music celebrities wore the glamorous statement jewelry throughout the television broadcasts, showing that they didn't need a megabucks wardrobe budget to hang with the stars.

ET Canada host Cheryl Hickey featured MMCrystal earrings and bracelets at this year's Grammy and Oscar pre-shows, broadcast just before presenters started handing out the statues. Ms. Hickey has worn selections from the luxury costume jewelry line at the Grammys, Emmys and Academy Awards shows for 2007, 2008 and 2009, attracting the spotlight during the industry's biggest star-fests.

She also chose Michelle Merizzi, MMCrystal's principal designer, to adorn her entire bridal party with Swarovski crystal fashions last fall.

Recording artists Jully Black and Tamia wear MMCrystal's unapologetically glamorous designs in their chart-topping videos, and choreographer Tre Armstrong spotlighted a dazzling assortment of necklaces and earrings on the top-rated first-season finale for So You Think You Can Dance Canada.

"I don't create designs that follow the trends," the designer says. "My clients want classic, contemporary looks that aren't defined by a certain season, and it's not for everyone. Only a certain type of woman can wear my collection without it wearing her."

Michelle's previous successful venture, Merizzi Designs, created free-form crystal jewelry that retailed at luxury purveyors including Holt Renfrew Toronto, Yu Fashions,Trump Tower in Chicago and as far away as Kings Road, Hong Kong. Merizzi counted Cher, Candice Bergen and Mila Mulroney in her celebrity fan base.

From shoulder-dusting Swarovski chandeliers to wide stone-set cuffs and organic shaped pendants, MMCrystal's statement pieces project confident, sensual femininity. The line features state-of-the-art rhodium and 22 karat gold plating, is nickel and lead-free and uses only titanium earring posts, suitable for wearers with sensitive skin.

MMCrystal earrings, necklaces and bracelets are sold by authorized dealers in North America. For more information about their products and dealer locations, please visit the Web site http://www.mmcrystal.com The site has pictures of their classic and latest designs, and showcases video, television and print media appearances.

Contact: Michelle Merizzi at MMCrystal (416.550.7600)

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Michelle Merizzi
MMCrystal
(416) 550-7600
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