Shootsac Showcases HipSlip®, Ultimate Laptop Case, with Four New Fabric Covers at PMA: March 3-5, 2009

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Shootsac (http://www.shootsac.com), the photo industry's first lens bag designed to be worn both comfortably and stylishly, proudly showcases the arrival of the HipSlip®, the new laptop sleeve with four Sharp fabric covers, available for review and advance purchase at PMA in Las Vegas at the Las Vegas Convention Center, South Hall. Attendees can order the HipSlip® by visiting Shootsac's booth (V243), where they can also purchase the Sharp fabric covers, a Shootsac and any other accessories. Consumers can additionally pre-order the HipSlip®, for $99, online at http://www.shootsac.com.

Shootsac (http://www.shootsac.com), the photo industry's first lens bag designed to be worn both comfortably and stylishly, proudly showcases the arrival of the HipSlip®, the new laptop sleeve with four Sharp fabric covers, available for review and advance purchase at PMA in Las Vegas at the Las Vegas Convention Center, South Hall. Attendees can order the HipSlip® by visiting Shootsac's booth (V243), where they can also purchase the Sharp fabric covers, a Shootsac and any other accessories. Consumers can additionally pre-order the HipSlip®, for $99, online at http://www.shootsac.com.

"Shootsac fans have another great way to work in style, thanks to the HipSlip®, and high-end retailers now have an opportunity to carry one of our most eagerly anticipated products. The HipSlip® is a design trifecta, with killer style, smart function and the quality to take the creative abuse your laptop endures. It's sleek, chic and superbly manufactured, delivering exceptional quality and value for millions of potential consumers. Each sleeve is beautifully constructed with smart, thoughtful details. And in true Shootsac fashion -- we always think function first -- HipSlip® takes the concept of sleeve simplicity, packs it with carefully planned details and arrives at a smart way to improve your computing life with some serious style. HipSlip's® distinctive use of the Shootsac fashion cover line also enables people to add elegance to their work with fresh patterns and color, transforming them from laptop case lemmings to style divas. HipSlip® thumbs its nose at the ubiquitous notion of 'pink for girls and black for guys,'" says Jessica Claire, cofounder of Shootsac. "PMA is an ideal venue for us to unveil the HipSlip® because of the notable professional photographers and high respected retailers who are the backbone of this annual event."

"Additionally, the basic Shootsac is a great, classic concept; the inherent function of the bag remains constant yet the style of bag can change seasonally without having to scrap the whole product. We empower people to be fashion conscious and environmentally conscious at the same time," says Keats Elliott, Cofounder of Shootsac. "I encourage our fans - and individuals newly introduced to our products - to explore the Shootsac website and take advantage of all the deals we have waiting for them."

Stylish Practicality: The Shootsac Philosophy
Shootsac's critical and commercial success rests with its union between style and utility. "Our products are the perfect union of pro level function and image enhancing style. Shootsac empowers photographers to wear the lenses they need to create beautiful images without looking like the stereotypical vest wearing photographer. Gear that works doesn't have to be ugly. This approach is at the heart of our business philosophy," declares Elliott.

About PMA
The leading annual photo imaging event, PMA 09 hosts retail entrepreneurial memory makers from around the world, including photo retailers, professional photographers, mass merchandisers, professional labs, custom picture framers and scrapbook retailers. The PMA 09 International Convention encourages the discovery of more opportunities and the inspiration to act on emerging trends.

About Shootsac
Based in Southern California, Shootsac is the creation of famed wedding and lifestyle artist photographer Jessica Claire and entrepreneur Keats Elliott. A long overdue solution to the ubiquitous "ugly photo vest" dilemma, Shootsac is a high-quality, high-fashion product designed in the United States. A handsome, handsfree, comfortable lens carrying assistant, Shootsac is the ideal accessory for any lens changing shooter.

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Lewis Fein
Shootsac
310-472-0520
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