Compare Real Market Potential of Stevia, Regulatory Challenges & Upcoming Opportunities in Stevia Sector in Strategic Stevia Position Paper

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A position paper released in line with Stevia World 2009, examines the latest developments, prospects and challenges emerging from the growing Stevia sector, and raises important concerns on a lack of validated data on cultivation, health and safety, as well as regulatory hurdles, all of which need to be overcome before Stevia can truly make an impact on the sweetener market.

The Stevia position paper "Stevia as an Alternative Sweetener: Promise & Challenges" is being offered for free download as a run up to Asia's first Global Stevia conference, Stevia World 2009, which will be held on 14-15 May 2009 in Shanghai, China.

The paper, authored by Dr. R Rajagopal of Knowgenix presents a complete overview of the latest developments in the Regulatory Status, Market Potential and Product Development of Stevia sweeteners.

Pegging the global markets for Stevia at around $500 million, he touches on the position of Stevia as a sweetener in the global markets.

Stevia is not new, and has in fact been in use as both a stand-alone sweetener and a food/beverage additive for decades in countries such as Brazil, South Korea and Japan. It is estimated that over 40% of Japan's sweetener market is dominated by Stevia, where the sweetener is used to sweeten many products.

However, tremendous media attention and the potential of new markets mean the stevia sector is poised on the cusp of growth, as Dr. Rajagopal explores in his paper.

He said, "With companies such as Cargill and Merisant gaining generally recognized as safe (GRAS) status for their respective stevia products, a slow revolution seems to be brewing in the sweetener world," while touching on some of the most important developments in the stevia sector.

"Stevia as an Alternative Sweetener: Promise & Challenges" presents objective insights into key areas of interest within the sector including:

  •     Evolution of the Sweetener Markets
  •     Stevia as a sweetener.
  •     Stevia Plant agronomy: Cultivators in a learning curve
  •     Global markets for Stevia sweeteners
  •     Global Commercial & Regulatory Status for stevia sweeteners.
  •     Safety Considerations
  •     Future direction of Stevia markets.
  •     A complete overview of the Stevia Value chain

The easy-to-read paper is presented in a frank and objective voice sharing insights on the opportunities, challenges and realities in the rapidly evolving Stevia sector.

"Stevia as an Alternative Sweetener: Promise & Challenges" , a well organised and thorough report that links data to meaningful insights will provide readers with a wealth of useful information on the long and short term prospects for Stevia.

Those seeking to download "Stevia as an Alternative Sweetener: Promise & Challenges" can visit for immediate access.

Those seeking more information on participation, sponsorship or media exchange opportunities at SteviaWorld 2009 should visit immediately or contact Ms. Jaime Ng, Marketing Manager at +65 6346 9146


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Ummu Hani

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