People actually call you back when you've been referred. Referrals will set your phone on fire. Cold calling is a dead-end.
San Francisco, CA (PRWEB) March 3, 2009
March 3rd is the 162nd birthday of Alexander Graham Bell, the scientist who invented the telephone. Joanne Black (http://www.nomorecoldcalling.com), America's leading authority on referral selling, and founder of No More Cold Calling, is marking Bell's birthday in her own way. She's urging sales professionals to use the phone to follow-up with hot sales leads of people who have been referred.
"Alexander Graham Bell invented the phone in 1876 as a new way to communicate rather than walking, riding a horse or traveling in a wagon. In 2009, we have amazing technology like cell phones and Voice over Internet Protocol (VOIP) that have completely changed the way business is conducted. However there are still people who are using the phone to cold call complete strangers and try to sell them something. I don't think Bell invented the phone for us to call strangers." http://www.nomorecoldcalling.com/free_articles.html
According to Black, even with our technology, it's still critical for us to build relationships, ask for referrals and then call people who are linked to us in some way. "People actually call you back when you've been referred. Referrals will set your phone on fire. Cold calling is a dead-end." http://www.nomorecoldcalling.com/news.html
Black points out that sales people who have been referred almost always get their calls returned because there is already an established connection through the referral source. She says the human connection is priceless, along with creativity. "Alexander Graham Bell is best known for inventing the telephone but that stemmed from his original work in trying to improve his telegraph. Sales and business professionals always need to be improving and growing. In 2009, we can still follow the creative genius of Alexander Graham Bell."
About No More Cold Calling
Black is the author of No More Cold Calling™: The Breakthrough System That Will Leave Your Competition in the Dust. Her 30-year career includes owning two companies and holding sales and sales management positions with two major consulting and training firms. During the 12 years, Black has built her business solely on referrals and has trained companies in her proven Referral-Selling System. Visit http://www.nomorecoldcalling.com/salesconsulting.html