GSG gives marketers the data they need to decide where to invest and even adjust their marketing mix mid-way through a campaign.
Seattle, WA (PRWEB) March 4, 2009
Razorfish, one of the largest digital mark eting companies in the world and one of the largest buyers of digital ad space, has named William Flaiz general manager of the company's Global Solutions Group (GCS).
Flaiz will be running one of the fastest-growing and most profitable parts of the company and will report to Dave Friedman, president of the Razorfish Central region whose role was recently expanded to include oversight of GSG. Flaiz replaces Lee Sherman, who was named president of Razorfish Asia-Pacific in January.
"At a time when marketers are tracking their every ad dollar, we have complete confidence in William and the rest of the GSG team to help our clients understand which channels are working best for them," Friedman said. "GSG gives marketers the data they need to decide where to invest and even adjust their marketing mix mid-way through a campaign."
The Razorfish Global Solutions Group develops proprietary tools and offerings that help companies improve their marketing performance in a measurable way and understand how consumers interact with their brands from awareness to purchase. Global Solutions offerings include business intelligence (consumer data and reporting), email marketing, website analytics, search engine optimization (SEO) and strategies for analyzing the performance of other channels as they evolve. In 2007, for example, Global Solutions launched RIAx to give marketers insight into how consumers engage with rich Internet applications such as Web video. Because of this proprietary technology, Razorfish today can track how many people interact and click on ads while watching TV shows on a client's Facebook Application.
Prior to this appointment, Flaiz served as vice president of search engine optimization and web analytics, defining the needs and providing solutions that help clients measure and optimize their web site investments. He earned a B.S. in accounting and finance and an MS in information systems from Drexel University.
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information.