Muzeview's Law Firm Web Presence Index Shows Firm Size No Barrier to Online Success

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Muzeview LLC, a competitive intelligence services provider working with professional services firms, has released its January 2009 Muzeview Law Firm Web Presence Index™, ranking different law firms against one another according to the strength of their presence on the World Wide Web. The updated index includes figures for the full AmLaw 100 for the first time.

The Index, which is updated monthly, once again shows a number one ranking for Jones Day, the Cleveland, OH-based firm that ranks number 4 on the AmLaw 2008 list. Holland & Knight, based in New York, came in at number four on the Muzeview Index, showing online visibility way above its AmLaw 2008 ranking of 41. Alston & Bird, based in Atlanta, GA, ranks 54 on the AmLaw 100 table, but comes in at number 6 on the Muzeview Index.

While the Muzeview Index measures size and stickiness of the firms' own Web sites, rankings are also adjusted according to the firms' visibility in industry blogs and on topic-related Web searches.

"A Web presence used to mean a Web site - one that serves as an information resource, a branding device, a relationship channel and a recruiting tool. Today, even the very best sites are only a part of what it takes to get found and stand out on the Web," said Joe Walsh, Principal at Greenfield Belser, a professional services marketing firm based in Washington, D.C.

Simple Web site size, or even traffic across the firm's site, is not the end of the story, as the Index attests. Troutman Sanders, an Atlanta-based law firm with an AmLaw ranking of 75, for example, scored high on Web site "stickiness" (or how many page visits per visitor), but low on mentions in law-related blogs, and in its presence on professional networking sites such as LinkedIn, giving it an overall ranking on the Muzeview Law Firm Web Presence Index of 24, according to January figures.

The Muzeview PSF Web Presence Index™, which is updated monthly, helps firms competitively evaluate the return on investment they are generating from their web activities and associated marketing and recruitment activities. The Index evaluates not just a firm's Web site but the links, references and discussions about the firm that occur across the web in business and social media, references sites and search results.

The January 2009 Ranking is provided below:

1    Jones Day
2    DLA Piper
3    McDermott
4    Holland & Knight
5    Baker & McKenzie
6    Alston & Bird
7    Greenberg Traurig
8    Kirkpatrick & Lockhart
9    Morrison & Foerster
10    Bingham McCutchen
11    Skadden
12    Mayer Brown
13    Foley & Lardner
14    Morgan, Lewis
15    Cooley Godward
16    Fulbright & Jaworski
17    Duane Morris
18    Perkins Coie
19    WilmerHale
20    Goodwin Procter
21    White & Case
22    Orrick
23    Nixon Peabody
24    Troutman Sanders
25    Pillsbury Winthrop
26    Kirkland & Ellis
27    King & Spalding
28    Squire, Sanders
29    Blank Rome
30    Hunton & Williams
31    Dorsey & Whitney
32    Reed Smith
33    Proskauer Rose
34    Latham & Watkins
35    Fish & Richardson
36    O'Melveny & Myers
37    Sonnenschein
38    Covington & Burling
39    Weil, Gotshal
40    Akin Gump
41    Howrey
42    Seyfarth Shaw
43    Winston & Strawn
44    McGuireWoods
45    Paul, Weiss
46    Hogan & Hartson
47    Gibson, Dunn
48    Jenner & Block
49    Sidley Austin
50    Paul, Hastings
51    Dechert
52    Littler Mendelson
53    Venable
54    Sutherland Asbill
55    Pepper Hamilton
56    Haynes and Boone
57    Dewey & Leboeuf
58    Sheppard, Mullin
59    Faegre & Benson
60    Bryan Cave
61    Mintz, Levin
62    Womble Carlyle
63    Ropes & Gray
64    Chadbourne & Parke
65    Milbank, Tweed
66    Baker Botts
67    Cleary Gottlieb
68    Shearman & Sterling
69    Buchanan Ingersoll
70    Cadwalader
71    Arnold & Porter
72    Debevoise & Plimpton
73    Patton Boggs
74    Shook, Hardy
75    Sullivan & Cromwell
76    Finnegan, Henderson
77    Wachtell
78    Steptoe & Johnson
79    Kilpatrick Stockton
80    Drinker Biddle
81    Kaye Scholer
82    Katten Muchin
83    Fried, Frank
84    Ballard Spahr
85    Simpson Thacher
86    Edwards Angell
87    Wilson Sonsini
88    Baker & Hostetler
89    Dickstein Shapiro
90    Willkie Farr
91    Stroock & Stroock
92    Cravath
93    Schulte Roth
94    Kramer Levin
95    Hughes Hubbard
96    Wilson Elser
97    Cahill Gordon
98    Vinson & Elkins
99    Quinn Emanuel
100    Davis Polk

Further details can be found here:

About Muzeview, LLC
We are a research and consulting firm, helping our clients grow by converting market and competitive intelligence into decisions and actions. Our clients are primarily professional services firms, but also include clients from outside the professional services sector who understand the importance of market trends and ideas and of demonstrating insights and expertise as part of their sales and marketing activities.

Based in Missoula, Montana we are living proof that in the age of globalization it's not where you are but what you know and how you do it that matters.

For further information, please contact:
Helen Atkinson
Director of Communications
718 923 0333
Cell: 718 288 5833


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