Carolina Pad™ Earns Some Inc.

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March 2009 article recognizes company's bold leap from mainstream commodity producers to fashion-forward national brand contenders

The Carolina Pad brand has had solid bones from the start - which is a direct credit to the dedication of Joe Hall and his family, and their commitment to deliver quality products

Carolina Pad (http://www.carolinapad.com), the industry leader in fashion school and office products, is featured in the March 2009 issue of Inc. magazine for its strong growth and innovative brand and product restructuring. The article, entitled "The Ultimate Business Makeover," featured five different companies and the leadership teams that transformed outdated business models, professional approaches or management practices and led them to renewed growth, revenue and success.

Recognized for its successful brand and product innovations, the article chronicles Carolina Pad's jump from selling no-frills classroom commodities into the world of marketing high-fashion, customized school and business supply collections. Under the direction of the company's new CEO Clay Presley, who worked in tandem with signature designer Jacqueline Savage McFee and a team of innovative product marketers, Carolina Pad has more than tripled sales, while at the same time acquiring new brands and launching into new product collections.

"The Carolina Pad brand has had solid bones from the start - which is a direct credit to the dedication of Joe Hall and his family, and their commitment to deliver quality products," says Presley. "It was really only by understanding where the company had been and then embracing and delivering on market demands that this team was able to successfully transform the brand into an expansive, fashion-forward span of products. It's exciting to have all of these contributions recognized, but it also serves as a reminder that we have to continue to exceed the challenge of anticipating our customers' demands of style, functionality and quality in order to produce the products that truly speak to them."

About Carolina Pad:
Carolina Pad™ is a leading supplier of fashion school and office products. Headquartered in Charlotte, North Carolina, with offices in Hong Kong and Shanghai, Carolina Pad is one of the fastest growing stationery companies in the world. Its school, office, and arts and crafts products can be found at mass merchant, office supply, grocery, and drug stores. The Carolina Pad™ portfolio of brands include Studio C™, Note2Self™, Ghostline®, Notebound®, Sasquatch™, and u:create™. Learn more about Carolina Pad at http://www.carolinapad.com.

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April Whitlock
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