Financial Management Veteran, Patti Soch, Joins Phurnace Software, Inc.

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Experienced CFO brings 24 years of experience to Austin start up

Phurnace Software, Inc., the Java application deployment company, today announced the appointment of Patti Soch as vice president of finance and operations. She will have responsibility for all financial management, human resources and facilities for the company. Soch has more than 24 years of financial experience with technology companies including VIEO, Inc., Visible Decisions, Inc., UniSQL, Inc., and Uniplex, Inc. She was most recently the chief financial officer at System Fabric Works, an Austin-based provider of high speed communications equipment and services.

During her career, Soch has been directly involved in venture fund raising, complex global financial reporting, company acquisitions, overseas expansions, and managing supplier relationships. She has served as an officer for several companies and has deep experience with early stage technology businesses. Soch has a BBA degree in Accounting from the University of Texas at Arlington and attended SMU's Executive MBA program.

"With hands on experience in high growth and venture backed technology companies, Patti was the perfect fit for us," said Larry Warnock, president and CEO of Phurnace. "Patti brings business maturity in many different areas and will positively impact the day-to-day operations as we continue to grow."

"Phurnace is a unique company with a unique product that can show immediate cost savings for companies. Being a financial person, I can understand the appeal of that in today's market," said Patti Soch, vp finance & operations of Phurnace. "I was really impressed by the product, the team and the market opportunity. I am excited to join Phurnace and to help build the business for the future."

Phurnace has been adding customers across multiple vertical markets and has extended its automated deployment product line with support for IBM WebSphere®, Oracle WebLogic®, RedHat JBoss™ and IBM WebSphere® Portal. The company has released or has announced direct integrations to IBM Rational® Build Forge®, HP Server Automation®, BMC BladeLogic®, and source code control systems such as IBM Rational® ClearCase®, SVN, and CVS.

About Phurnace Software, Inc.
Phurnace software helps companies drive revenue and dramatically reduce cost by accelerating the deployment of mission critical applications. Leveraging patent-pending technology, Phurnace automates web application deployments - from installation to deployment to upgrades - eliminating manual, error-prone processes and delivering tangible ROI within weeks. Based in Austin, Texas, Phurnace is funded by S3Ventures, DFJ Mercury and other private investors.

Phurnace and the Phurnace flame logo are trademarks or registered trademarks of Phurnace Software, Inc. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.


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Jessica Gass
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