Plum Creek Selects Austin-based Public Relations, Advertising Agencies of Record

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The developers of Plum Creek, an award-winning mixed-use community in Kyle, Texas, have selected Austin-based Giant Media and lookthinkmake to be Plum Creek's public relations and advertising agencies of record. Plum Creek, a New Urbanist community established in 1997, is launching a new communications campaign as it enters into its second phase of commercial and residential development.

The developers of Plum Creek, an award-winning mixed-use community in Kyle, Texas, have selected Austin-based Giant Media and lookthinkmake to be Plum Creek's public relations and advertising agencies of record. Plum Creek, a New Urbanist community established in 1997, is launching a new communications campaign as it enters into its second phase of commercial and residential development.

Giant Media is a boutique public relations and marketing consultancy specializing in entertainment and real estate. With more than 20 years of collective marketing and communications experience, principals Maria Bergh and Cile Montgomery will lead Plum Creek's communication initiatives including media relations, community relations and grassroots outreach. Other Giant Media clients include the Austin Film Festival and The Austonian, a luxury high-rise real estate project currently under construction in downtown Austin.

Lookthinkmake is a brand communication studio created by conceptual marketers Patricia Buchholtz and Sean Thompson, who founded lookthinkmake after working together on marketing campaigns for local real estate clients. Patricia has over ten years of experience in product and service marketing and Sean has worked in advertising creative for over 10 years; Sean's career experience includes work at Leo Burnett with clients Delta and McDonald's. Lookthinkmake focuses on integrated brand messaging, providing print media, product and package design, web and mobile communication, guerilla and wearable branding for its clients.

Lookthinkmake serves as a strategic advisor to the Plum Creek development team, leading messaging strategy, media planning and campaign development. Giant Media works with lookthinkmake in a virtual team capacity, supporting advertising and marketing activity with media relations, community relations and grassroots outreach.

"Plum Creek was designed to appeal to Central Texans who desire the charm and personality of a walkable, family-friendly old Austin neighborhood but are unable to afford the Austin housing market," said Terry Mitchell, Momark Development president. "Giant Media and lookthinkmake understand the financial and environmental sustainability that New Urbanist communities offer. We look forward to collaborating with these agencies in support of the next phase of Plum Creek's growth."

Plum Creek is a 2,200-acre mixed-use, master-planned community located 15 minutes south of Downtown Austin. Incorporating the principles of New Urbanism, Plum Creek is designed for the people who live, work and play there. Commercial and residential amenities include shared parks, walking and biking trails and a golf course.

Situated along the IH-35 corridor in Kyle, Texas, the Plum Creek real estate project is in close proximity to Austin, San Marcos and Wimberley. Plum Creek's commercial sections, which include the Uptown District, surround a proposed Austin-San Antonio commuter rail stop.

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