MedicinePhone Launches TouchOut Cancer on Apple App Store

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TouchOut Cancer, the first cancer news iPhone application, features daily cancer updates from top news sources and organizations such as Cancer Schmancer, The Leukemia & Lymphoma Society and I'm Too Young For This Cancer Foundation. Celebrity updates include Fran Drescher, Matisyahu, Olympic Gold Medalist Bryan Clay and more.

MedicinePhone announced today the availability of TouchOut Cancer on the Apple App Store. TouchOut Cancer is an application for iPhone and iPod touch dedicated to daily cancer news, prevention information and updates.

TouchOut Cancer co-founder and cancer survivor Katie Meacham said, "As a survivor I am very excited about the TouchOut Cancer app for the iPhone and iPod touch as a way to stay in touch with the latest cancer updates. As a patient it is critical that you are as informed as possible on what is going on in the cancer arena because you may just stumble upon something that will help you."

Cancer survivor, Fran Drescher said, "The Cancer Schmancer Movement is thrilled to participate in TouchOut Cancer, as it is providing an innovative new medium for us to reach out to the "every" woman about how to transform from patients into medical consumers."

One in three women and one in two men will be diagnosed with cancer in their lifetime. The purpose of TouchOut Cancer is to raise and maintain disease awareness by providing daily cancer updates. The goal is to stay updated every day using this innovative application. TouchOut Cancer utilizes best in class content from the top cancer and healthcare organizations. Content will include prevention tips, new and updated clinical trials, stories of hope, information about cancer services and celebrity audio and video messages.

The application for the revolutionary iPhone and iPod touch will serve as a platform for the medical community to distribute cancer related information and news. Organizations which will be contributing content include Cancer Schmancer, The Leukemia & Lymphoma Society and the I'm Too Young For This Cancer Foundation with more organization announcements forthcoming.

Celebrities such as Fran Drescher, Matisyahu and Olympic Gold Medalist Bryan Clay provide celebrity updates.

The TouchOut Cancer application for iPhone and iPod touch has the following features:

  • Daily cancer news and updates in audio, video and text formats.
  • When users are viewing a news update they can either TouchOut UP or TouchOut DOWN depending on its relevancy to them.
  • A statistics tracker for users to see how often they "TouchOut". The goal of this feature is for users to keep their score as close to 100% as possible by "TouchingOut" every day.
  • Keep others up to date by automatically emailing TouchOut Up news items to your friends and family.

TouchOut Cancer is available for free for a limited time from Apple's App Store on iPhone and iPod touch or at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305917840&mt=8

MedicinePhone is a software development service, which builds mobile applications for organizations reaching medical professionals and patients. MedicinePhone is a product of Complemedia, Inc., a for-profit corporation based in Chicago, Illinois.

About the Founders:
Mike Zeinfeld and Katie Meacham founded TouchOutâ„¢ Cancer.
Mike Zeinfeld, President and Founder of MedicinePhone, has a passion for using technology in innovative ways to distribute important healthcare information. He has worked in marketing for ten years in various industries, focusing on technology and branding. In his latest role, he was Chief Executive Officer of ReachMD, a medical communications start-up. At ReachMD, Mike developed and launched the first ever 24/7 national radio platform for medical professionals which aired on XM Satellite Radio and online.

Katie Meacham has worked in the public relations field since graduating from the University of Wisconsin - Madison with a Bachelor's degree in Journalism. At the age of 25, Katie was diagnosed with Hodgkin's disease. Two months into chemotherapy doctors realized she was refractory towards the treatment and her lymphoma had spread, resulting in a need for her to undergo an autologous stem cell transplant. Katie and her family temporarily moved to Houston, Texas where she was treated at M. D. Anderson Cancer Center. After months of high intensity chemotherapy and a transplant Katie was pronounced cancer free.

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