This makes Sitebrand the most powerful online segmentation and personalization engine available
Gatineau, Quebec (PRWEB) March 3, 2009
Marketers demand the most out of their dollar during these rough economic times. In response, Sitebrand announces the launch of its segmentation and content partner program, Sitebrand Connect™ and a SaaS upgrade of its online personalization platform, Segment&Serve™. This release enhances online marketing efforts by providing new market segmentation and content options that enable marketers to open a more meaningful dialog with their website visitors and facilitate a better visitor experience to increase top line revenue and lead generation efforts.
But how do marketers know how to target the right people? How can they engage their web visitors without increasing discounts or other costly incentives? Sitebrand introduces One-click Segments™ to simplify the task of dividing traffic into segments in order to concentrate precious marketing resources on the people that matter.
By directing website visitors to their desired goal in few and more relevant steps, marketers are building a more solid relationship between the visitor and company, which drives better revenue and results in more returning visitors to their websites.
"This makes Sitebrand the most powerful online segmentation and personalization engine available," says Falk Gottlob, Sitebrand's chief technology officer. "By incorporating partner solutions into Sitebrand's segmentation engine, we are able to provide hundreds of new segment options to our clients and allow them the precise delivery of highly targeted messages to their visitors in just one click."
Sitebrand has partnered with leading online service providers to web owners as segmentation partners for the initial launch of Sitebrand Connect™.
- Commission Junction
Customer Reviews & Social Merchandizing
Email Service Providers
Site Search & Navigation
- SLI Systems
Delivery of the message is the other key ingredient in creating a dialog with website visitors and to that end, Sitebrand has teamed up with vdoLife as the first Connect content partner. Sitebrand and vdoLife have worked closely together over the past month to integrate online video spokesperson streaming content into Segment&Serve's delivery mechanism.
The combination of Sitebrand Connect and One-Click Segments of this release further advances marketers' ability to bring Web2.0 to life by providing a richer user experience, user participation and dynamic targeted content to their visitors. Sitebrand is offering complimentary customer training courses for those who wish to learn more about their products. These tools are great if you want to boost your conversation rates, marketing strategies and website personalization.
Sitebrand Inc. (TSX-V: SIB) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand's Segment&Serve™ personalization platform delivers personalized online marketing campaigns for web sites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online marketers are able to develop customized campaigns that influence anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor and immediately it can be generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec.
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