Mpowerplayer Taps Craig Dalton as Vice President of Business Development

Will leverage extensive experience in wireless and social media platforms to extend Mpowerplayer's mobile operator relationships and social presence.

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Craig's knowledge of the mobile and social media sectors fits perfectly into Mpowerplayer's strategy moving forward

Ashburn, VA (PRWEB) March 3, 2009

Mpowerplayer, the leader in playable discovery and social selling solutions for mobile content, announced today that it has hired Craig Dalton as its vice president of business development. In this position, Dalton will be responsible for establishing strategic relationships with mobile operators and distribution partners looking to increase existing and develop new revenue streams using Mpowerplayer's online trial and merchandising solutions.

"Craig's knowledge of the mobile and social media sectors fits perfectly into Mpowerplayer's strategy moving forward," said Michael Powers, CEO of Mpowerplayer. "I've worked with Craig since his time at I-play and he is uniquely qualified to push the envelope in socializing mobile content."

Prior to Mpowerplayer, Dalton managed business development for MMS pioneer Hook Mobile leading initiatives with wireless operators and social media platforms. Earlier, he managed business development for global mobile entertainment publisher, I-play. His responsibilities included negotiating operator agreements, developing a Direct to Consumer strategy and creating a mobile video business unit. Prior to I-play, Dalton managed business development for interactive television and mobile pioneer, Proteus, having completed the first TV to SMS campaign in the US with Super Bowl XXXVI in 2002 that established the TV to SMS market in the U.S.

"I was impressed with Mpowerplayer's technology when I was first introduced to it at I-play. I witnessed the company establish itself as the leader in playable discvovery solutions for online storefronts.    As the company began to explore the concept of social selling, it became more apparent that it would be a great fit for my particular areas of expertise. I'm thrilled to have the opportunity to join the leadership team and help define solutions for next generation online mobile app stores," said Craig Dalton.

Dalton holds an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.

Mpowerplayer gives wireless carriers, mobile content publishers and mobile content developers an effective platform to showcase mobile games, applications and other mobile content online, reaching a wider audience of consumers. Mpowerplayer also provides access to social network users, with its Mplayit Mobile Arcade application currently available on the Facebook, MySpace and Bebo platforms.

For more information on Mpowerplayer, please visit http://mplayit.com or http://mpowerplayer.com.

About Mpowerplayer:
Mpowerplayer is the leading provider of online mobile game trial and merchandising solutions to operators and publishers, allowing consumers to easily try, buy and share mobile content on any website or social network. The leading consumer destination in the world for online demos of mobile games, Mpowerplayer's software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Reston, VA, and is backed by New Atlantic Ventures. For more information, visit http://www.mpowerplayer.com or email info (at) mpowerplayer.com.

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