Elypsis, Inc. and Webfortis Announce Customer Relationship Management (CRM) application for the Wine Industry

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Microsoft Dynamics CRM 4.0 is the wine industries first world-class CRM solution tailored specifically for wine sales and marketing professionals

Adding this customer relationship management solution to our technology offering is something our customers have been asking for

Elypsis, Inc., a leading provider of software solutions for the wine industry and Webfortis, a Microsoft Gold Certified Partner for deploying Microsoft Dynamics CRMTM solutions announced today general availability of a Customer Relationship Management solution tailored to meet the needs of wineries and wine sales and marketing professionals.

The Microsoft Dynamics CRMTM solution (http://www.microsoft.com) announced today provides wine sales and marketing organizations a 360 degree view of their customers by managing all customer interactions, marketing campaigns, communications, and customer acquisition source history. Sales executives are leveraging the solution to track trade account sales performance, including the management of allocations and depletions, sales territory management, and retail account interactions. Consumer direct sales and marketing professionals leverage the powerful campaign management solution with built-in ROI tools, event management, reservation management, call center management, wine club member relationship management, and direct marketing.

"Adding this customer relationship management solution to our technology offering is something our customers have been asking for," said Harvey Grant, CEO of Elypsis. "By providing an integrated CRM product to our offering, Elypsis now offers wineries a modular approach to technology deployment. They can start where the pain is greatest and integrate the rest of our winery management and retail solutions as needed."

Webfortis brings domain expertise in CRM business processes and deep knowledge of the Microsoft Dynamics CRMTM products. In fact, Marc Wolenik, one of the Webfortis founders, co-authored an 800 page book on the subject. By partnering with Elypsis who has over 150 winery customers, the combined effort has resulted in a feature rich solution specifically designed and deployed with wineries in mind.

"One of the fastest growing technologies today is CRM. Businesses large and small are learning to take advantage of focusing on the customer," said Marc Wolenik, CEO of Webfortis. "Now wineries are also quickly adopting customer relationship management best practices as an important strategy to improve sales and grow market share in both the wholesale and consumer direct sales channels."

Webfortis and Elypsis also announced an executive briefing as part of the product offering roll-out. On March 25, 2009 the companies will host a short morning event at the Meritage Resort in Napa from 8:30 am to 10:00 am. Wine industry professionals are invited to attend this event at no charge to learn more about customer relationship management best practices and how this solution is being deployed at other wineries today. Visit http://www.thewinerycrm.com for more information or to register for the event.

About Elypisis, Inc.:
Elypsis, Inc. is a Microsoft® Gold Certified Partner dedicated to automating the wine industry with integrated solutions utilizing the latest technology. Since 1987, the privately held Napa California company has been providing integrated winery management, retail software products, and consulting services to over 150 wineries, and is one of the most respected software providers in the industry. Using the proven technologies of Microsoft Dynamics Retail Management System® and Microsoft Dynamics NAV®, Elypsis has focused on creating the "Total Software Solution for Wineries™" including Tasting Room POS, Wine Club Manager, Shipping Exporter, Accounting, Trade Account Management with Allocations and Depletions, and many other winery specific applications. For more information, visit http://www.elypsis.com.

About Webfortis:
Webfortis is a West Coast based Microsoft Gold partner specializing in Microsoft Dynamics CRM and CRM Integration projects. Webfortis also wrote the book on Microsoft CRM published in March of 2008, which has become the definitive guide to using, working with and programming Microsoft Dynamics CRM. Current customers include the Jelly Belly Candy Company and the Packard Foundation. http://www.webfortis.com


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Scott Mangelson
Elypsis, Inc.
707-257-8912 ext. 19
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