Lycoming College Joins Tuition Rewards Enrollment Marketing Consortium

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Lycoming College (Williamsport, PA) has joined Tuition Rewards, a nationwide consortium of 228 private colleges & universities that rewards families for saving for higher education with points that can be used to reduce tuition costs. Lycoming is the 28th college to join Tuition Rewards in the last year. 138,000+ students are enrolled in the SAGE Scholars-sponsored program, which helps private colleges recruit students.

Lycoming College (Williamsport, PA), a national liberal arts institution focused exclusively on undergraduate education, is the newest member of the SAGE Tuition Rewards college & university enrollment marketing consortium. Founded in 1812, Lycoming is one of the 50 oldest colleges in the United States.

Offering its 1,400 students a choice of 700 courses and 34 majors, Lycoming draws students from 31 states and 10 foreign nations. Located in scenic, north-central Pennsylvania, Lycoming offers extensive internship opportunities, a four-year scholars program, funded undergraduate research options and study-abroad opportunities at seven affiliate schools.

A student-faculty ratio of 13:1 and an average class size of 18 keeps students engaged academically. More than 75 clubs and organizations and 19 intercollegiate sports provide students with meaningful activity on campus and in the community. The most popular majors are biology, psychology and business; archaeology and creative writing are fast-growing majors.

Lycoming is the 4th college to join Tuition Rewards in 2009, following Rensselaer Polytechnic Institute (NY), Eastern Mennonite University (VA) and Ohio Northern University. Pennsylvania now has 43 Tuition Reward member colleges.

"There's no downside for a college. It doesn't cost a college anything and most will gain additional, well-qualified students," declared Dr. James B. Johnston, chairman and CEO of SAGE Scholars. "The short-term enrollment consequences of the current economic malaise demand creative and aggressive marketing strategies, and our Tuition Rewards Consortium is just that. An almost perfect storm of economic turmoil and unfavorable demographic trends make participation in the Tuition Rewards Consortium more important than ever."

138,933 students are now enrolled in Tuition Rewards, which fosters a dynamic relationship among families, financial institutions and its 228 member colleges. 30,351 students joined in 2008, more than double the 2007 total (14,571).

When registered students attend a participating private college, the family's accumulated Tuition Reward points may be redeemed as a "scholarship" - a non-need based grant or discount - capped at one full year's tuition spread over four years. Families earn Tuition Rewards by saving for college with a variety of financial partners, including the Pennsylvania and Wisconsin state 529 college savings programs, First Midwest Bank, Mutual of Omaha, SEFCU (NY) and The College Tuition Benefit.

Twenty-eight schools have joined in the past year. Drexel University received the most Tuition Rewards submissions in 2008, with applications from 79 of our students; Duquesne University received 68 Tuition Rewards submissions. 110 seniors submitted Tuition Rewards and applications to 50 member colleges during the first week of December, a one-week record.

About SAGE Scholars:
Founded in 1995, SAGE markets its member colleges to the 138,000+ enrolled students and their families via its website, email and a weekly e-newsletter. Member colleges may contact students once they reach 9th grade at no charge. Tuition Rewards is now the largest U.S. private college savings program -- based on participating students and value of eligible assets. For more information, contact Dr. James Johnston, 215-564-9930.

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Robert Savett
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