VONT Acquires HMG Search Marketing

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Despite Challenging Economic Times, Continued Growth In Search Marketing Inspires Local Acquisition

VONT, the web-marketing subsidiary of Ethos Marketing and Design, today announced the acquisition of HMG Search Marketing of Portland, ME. Founded in 2001 by Elizabeth Harvey, HMG Search Marketing is a pioneering search engine marketing company serving clients in Maine, Boston and nationally. The transaction closed during the last week of February, and the two businesses have combined their operations at VONT's Westbrook offices.

"VONT has been growing rapidly as an integrated web development and search marketing company," explains Tom Gale, president of VONT. "When the opportunity arose to add the highly skilled team of HMG Search Marketing, we saw an immediate ability to accelerate our growth plan and to attract clients on a national level."

VONT was established in October 2007 as the web-marketing subsidiary of Ethos Marketing and Design, a full-service branding agency in Westbrook, ME. Over the past 18 months VONT has experienced rapid growth by providing web design, search engine optimization, email marketing and paid search campaign management for the company's clients.

"Clients have always sought to quantify a return on their marketing investment. As the economy shrinks, this has never been more true than today," says Glenn Rudberg, co-founder and senior brand marketing strategist for Ethos Marketing and Design. "More than any other marketing channel, the web delivers highly quantifiable results. VONT was established specifically to help clients continuously improve their web marketing initiatives and to provide high rates of return on their investment."

Nationally, companies like Google and Yahoo have seen continued increases in their paid search business, while traditional media companies continue to struggle. In the 4th quarter of 2008, Google's aggregate paid clicks as well as its overall revenues increased by approximately 18%. Conversely, the venerable New York Times saw advertising revenue decline by 16.9% in the final quarter of 2008. At CBS Broadcasting, revenues declined by 6.1% in the same period.

With the HMG acquisition, VONT plans to extend its services nationally by providing web marketing strategy and planning, website design and development as well as a full complement of search engine marketing services including organic search engine optimization, paid search campaign management, link building, email marketing, online PR, paid placement campaigns and social media.

Joining the VONT and Ethos teams at 907 Main Street in Westbrook, former HMG employees include Ginny Marvin, Search Marketing Strategist; Monica Wright, Organic Search and Social Media Specialist; and Sarah Kutzen, Paid Search Specialist. Founder Elizabeth Harvey will continue in a consulting capacity.

About VONT
VONT is an integrated web design and search engine marketing company. Established in 2007 in Westbrook, ME as a subsidiary of Ethos Marketing and Design, VONT designs, builds and markets client websites using a full range of search engine marketing (SEM) techniques including organic search engine optimization (SEO), paid search campaign management (PPC), paid placement, email marketing, online public relations and social media marketing. VONT's mission is to help clients determine what web-marketing investments are working; to continuously improve these initiatives; and to provide high rates of return on investment.

VONT - Know What Works!

For more information, please visit http://www.vontweb.com

About Ethos Marketing and Design
Ethos Marketing and Design is a full service Branding agency located in Westbrook, Maine. Ethos specializes in brand development, strategic communication platforms, advertising, and creative communications across a wide variety of mediums. The company was founded on the premise that strategy drives creative; and integrity, accountability and client results are what matter.

Ethos Marketing and Design - Delivering on Strategy.

For more information, visit http://www.ethos-marketing.com


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