(PRWEB) March 5, 2009
At a special one day summit on March 6th 2009, high level executives from the leading navigation companies are coming together to debate the future direction of the navigation industry in Europe. The discussion will centre around the tactics companies need to adopt in 2009 to push their business forward through the economic downturn, and also how to increase revenue through connected services.
In 2008 PNDs represented a remarkable 9% of the European consumer electronics market (GFK). However, the industry faces a tough sales climate in the coming months with the recent announcement of a 3.8% drop in unit sales in 2008.
Companies are looking to bolster income with new revenue streams, including the services associated with connected navigation. However, questions remain; will this enable them to meet the needs of a demanding consumer base, distinguish their products from competitors and draw new profits?
Jörn Watzke, Vice President Product Line Management at NAVIGON AG, thinks so. ''In 2009 navigation and internet will be melted. The big challenge for all companies is to shape new services which are easy to use and truly relevant to navigation users. We, at Navigon, already have big ideas of how this could be realised perfectly."
The advent of connectivity means that hundreds of online content providers now have their eyes on the navigation pot of gold and by offering unique services such as traffic, speech technologies and POIs they are looking be a part of an ecosystem rich with opportunities.
The industry is currently standing at a critical juncture. Trading conditions are set to be tough, but navigation companies are still pushing ahead to ensure they continue to move their businesses forward in 2009. Maintaining market share and enticing consumers with exciting services is now the name of the game.
All factors are suggesting that 2009 will be a year for change. All the key players agree that keeping one step ahead of these challenges and ensuring that market strategies are relevant is now absolutely critical.
The biggest companies in European navigation will meet at the Navigation day @ CeBIT conference in Hannover to decide on the correct strategies for the industry in light of the current economic situation.
The summit pulls together the senior executives from the leading companies such as Google, Nokia, TomTom, T-Mobile, Vodafone, Garmin, BMW, Ford, Tele Atlas, Navteq, Harman/Becker, Orange, Panasonic, Navigon, Toyota, Toshiba and Delphi. All will discuss key areas of the navigation market evolution.
Taking place on March 6th at the CeBIT exhibition the conference will set a course for the industry in 2009.
Ensure your company is represented at this pivotal conference. Attending the Navigation Day @ CeBIT on the 6th of March is an absolute must for all companies in the navigation ecosystem.
To learn more about what these companies will discuss at the event visit: