We have built the Luxury Travel Channel to reach the consumers that are planning and booking 5 star trips and vacations
San Francisco, CA and New York, NY (PRWEB) March 5, 2009
Halogen Network, the digital content network that targets the affluent, today announced the launch of its Luxury Travel Channel. The list of publishers that are participating in this new channel include: Perfect Escapes;HomeAway; LuxuryLink; MrandMrsSmith; SpaFinder.com and many others.
"We evaluated several alternatives, but decided that the transparency and quality of the Halogen Network best represented our audience to potential advertisers and their agencies", said Eric Jeck, CEO of fast-growing luxury hotel site, Perfect Escapes.
This new Travel Channel can provide luxury travel advertisers with the reach and quality of audience not easily accessible on the web:
- over 3.5 million unique visitors per month
- over 750,000 email subscribers
- 52% have vacationed internationally in the last two years*
- 30% have vacationed in Europe in the last two years*
- 85% have purchased online travel in the last 6 months*
- 68% have purchased online travel in the last 30 days*
Major launch advertisers in Travel Channel include American Express, Abercrombie&Kent, Emirates Air, St. Regis Hotels and several others.
"We are primarily interested in reaching high-income households," said Jarvis Slade jr., President of Abercrombie&Kent. "The Halogen Network can deliver that audience, via top-tier publishers that are willing to implement advertising campaigns that really engage the reader."
"We have built the Luxury Travel Channel to reach the consumers that are planning and booking 5 star trips and vacations", said Gregory Shove, co-founder and CEO of Halogen Network. "High-end travel advertisers can now engage that audience more efficiently than before."
Lance Goler, who joined Halogen Network from Tablet Hotels, a luxury travel website where he ran advertising sales, is the Vice President of Sales, spearheading the advertising sales efforts from New York. "We are now able to offer luxury travel advertisers several ad products across our network, from cost-per-click programs to custom brand campaigns", said Goler.
The Luxury Travel Channel is one of several content verticals that the Halogen Network will launch over the next few months, and marks another milestone for the fast-growing media company. In less than a year, Halogen has created an alliance of publishers that delivers one of the most affluent audiences on the Web. According to an independent survey conducted by Nielsen Online* in September 2008, Halogen Network is now tied with Wine Spectator for the highest percentage of affluent readers on the Web.
About Halogen Network
Halogen Network is a digital media company that connects affluent consumers with the world's leading luxury brands. With one of the largest aggregate networks of affluent users online, Halogen Networks' more than 50 publishers reach more than 10 million unique users each month and an email subscriber base of over 2 million.
We have also been publishing Halogen Guides ( HYPERLINK "http://www.halogenguides.com" http://www.halogenguides.com) since 2006 as the online consumer guide to 'Smart Luxury', with an emphasis on luxury travel and vacation alternatives. Advertisers on Halogen Guides include Exclusive Resorts, Ritz-Carlton Residences, Marquis Jet and over 50 other luxury brands.
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Media Contact: Allison Hodge