Silver Papery Named One of 25 Gifted Retailers of 2008

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Silver Papery has been selected as a Gifted Retailer of 2008 by Gifts and Decorative Accessories magazine. The paper store is one of 25 retailers around the U.S. to receive this award.

Silver Papery has been selected as a Gifted Retailer of 2008 by Gifts and Decorative Accessories magazine. Silver Papery is one of 25 companies around the U.S. to receive this distinction for 2008.

Retailers were asked to submit information about their product lines, in-store design and display, customer events and other areas. The judges then looked for innovative approaches to marketing and merchandising and for companies that were making a difference in their community. Said Kathy Schwartz, Silver Papery owner, "We feel that we do have a great atmosphere at the store in which to display a wide variety of paper gifts. It is something we work at daily, so it is gratifying to be noticed on a national scale."

The announcement article featured in the November issue of Gifts and Decorative Accessories magazine has this to say about the winners:
"In an era when the tendency in business is to go big -- or mass -- and impersonal, specialty gifts and decorative accessories retailers remain relatively small and more in tune with their customers. By being small -- and independent -- they have an advantage over their big box, discount and chain competitors; they can adapt more readily to the changing retail climate, whether that change is an economic condition, an emerging trend or a shift in local population."

Said Schwartz, "One trend in the gift industry that we responded to over the last year was customer demand for an on-line presence for the store. Though many still prefer shopping in-store because of the unique experience we provide, they like to pre-shop our selection on-line before they come in."

Gifts & Decorative Accessories compiled this report by surveying independent retailers, researching business newspaper archives and speaking with gift industry insiders. Information was gathered, compiled and analyzed by Senior Research Specialist Dana French and Database Coordinator Cynthia Myers. For the full text of the article naming the 2008 recipients, go to http://www.giftsanddec.com/article/CA6613670.html

Gifts and Decorative Accessories is a monthly magazine founded in 1917 with a circulation of 27,000. Gifts & Decorative Accessories serves retailers, manufacturers, and vendors of general gift products, decorative accessories, stationery, greeting cards, collectibles, personal care products, jewelry, and gourmet food items. Industry news, trade show news, new product introductions, and trend information highlight Gifts & Decorative Accessories' monthly coverage.

Silver Papery aims to please the person who has a passion for paper by providing a wide selection of high quality invitations, stationery, and paper-related gifts. We believe that the right paper can enhance life's every occasion. Silver Papery is located at 3300 Bee Cave Road, Ste. 240, in the Westbank Shopping Center or on-line at http://www.silverpapery.com.

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Kathy Schwartz
Silver Papery
512.443.1188 ext. N/A
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