Olive Smart, LLC Launches BYOB Video and Encourages Customers to Go "Green-Slipping" - Are You Ready to Join the Movement?

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Education about the hazards of plastic bags takes a new twist as Olive Smart Founders launch a short educational video sparking a movement to go "green slipping" at local stores. Reusable bag proponents no longer need to sit idly by watching others endlessly consume plastic bags. Instead they can now educate their peers and provide a genuine reusable shopping solution. Eco-fashion meets eco-activism with the Olive Smart Sacks.

Olive Smart, LLC launched its informational video in March of 2009 http://www.youtube.com/watch?v=cZfRRiyqw08 . In the video, co-founders Kerri Stenson and Stephanie Ashworth describe why plastic bags are so harmful for the environment and how easily each of us can change our wasteful shopping ways by bringing our own reusable bags to the store. They interview shoppers leaving the grocery store attempting to understand what the hurdles are to BYOB (bringing your own bag). The primary answers were that people forget their own bags because they are inconvenient or bulky, and that people are just in the habit of taking consumable plastic bags. The Olive Smart Sack solves this problem. By keeping it in the cup-holder of your car, the Sack (containing six big shopping bags) is front and center - easily remembered.

During the video, Kerri and Stephanie hand out "Green Slips", which are meant to be a tongue and cheek way of letting people know that they are caught taking plastic bags but also providing them with information AND a solution with a 15% discount on Olive Smart bags. "Olive Smart bags are all the rave amongst eco-minded and fashionable shoppers, so at some level you are really providing a service" says co-founder Stephanie Ashworth. "This is a grass roots effort. Many of our customers write us asking what they can do to help, so now we have an answer…go Green Slipping!" added co-founder Kerri Stenson. Other countries have banned plastic bags or are charging fees to consumers and those measures have succeeded in effecting this important change. In our country, change is going to have to come from the people. "In this climate of change, we are hopeful that people will join the movement. If each of us acts individually, then collectively we will make a difference. Let's relegate plastic bags to the history books where they belong." Are you ready to change? Why not, when we can "all live smart"?

Join the movement and Go Green Slipping. Check out http://www.olivesmart.com for more information. Contact Stephanie Ashworth or Kerri Stenson at (650)332-1589.


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Stephanie Ashworth
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