Edgenet Announces Product Registry Release for Retail and Media Partners

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Edgenet, Inc. announced immediate availability of the Product Registry for data recipients, enabling retailers, distributors and media partners to browse, search, discover and select product data. The Product Registry allows data recipients to easily subscribe to products in the Big Hammer marketing data pool & through GS1 GDSN™ with increased product visibility.

The Product Registry is experiencing unprecedented success in 2009

Edgenet, Inc. announced immediate availability of the Product Registry for data recipients, enabling retailers, distributors and media partners to browse, search, discover and select product data. The Product Registry allows data recipients to easily subscribe to products in the Big Hammer marketing data pool & through GS1 GDSN™ with increased product visibility. The availability of the Product Registry for retail, distributor and media partners will further drive product data distribution through the Edgenet Network. New and enhanced functionality accelerates the product discovery & subscription process for retailers, thereby accelerating the product time-to-market.

“The Product Registry is experiencing unprecedented success in 2009,” said Tabita Green, Vice President of Product Management. “The launch of Product Registry for data recipients will revolutionize how merchants source products. The simple, yet powerful, web-based user interface provides access to hundreds of thousands of products with rich content for discovery and feature comparisons. We are thrilled to be able to provide this service to our current customers and expect more companies to make the move to join the Edgenet Network and partner with Big Hammer Data.”

Retailers and Media Partners Streamline Processes
Companies have already started benefiting from the web-based Product Registry for browsing and subscribing to data. Ready Set Sales recently started accepting data for their parts discovery system. The Product Registry will enable Ready Set Sales to transform its online replacement parts finder into a robust source of product and parts information used by consumers, retailers and professionals. The Product Registry infrastructure allows suppliers to reduce time to market by allowing companies like Ready Set Sales to quickly browse and subscribe to product data.

Product Registry Availability
Product Registry is premier product data management & synchronization application used by suppliers, retailers, distributors and is part of the Edgenet Network. Edgenet’s Big Hammer Data division is committed to simplifying the distribution of product information to retailers through a single convenient online application. Product Registry is used by over 2,500 suppliers to manage and share GDSN and Marketing Data. Suppliers can enroll with Big Hammer Data at https://registration.bighammer.com/

About Edgenet and Big Hammer Data
Edgenet provides visual guided selling and content solutions to leading retailers and suppliers in the hardlines and home goods industry. Vertically integrating the industry, Edgenet links retailers and suppliers with rich product content and compelling software solutions for in-store, online and in-home selling. Edgenet’s Big Hammer Data division maintains the largest and richest data pool in hardlines, serving thousands of suppliers and synchronizing more than 600,000 product items and 25 million attribute values. Edgenet solutions empower consumers and associates with visual product knowledge, endless buying options and customizable products and services, decreasing time to market and increasing sales for retailers and manufacturers across all hardlines product segments.

To learn more about Big Hammer:
Big Hammer Data Division: 1-866-865-6602
http://www.bighammer.com

To learn more about the Edgenet Network: Corporate Offices: 1-877-EDGENET (334-3638)
http://www.edgenet.com

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Judy Millheam
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