Pontiflex to Host First Annual CPL Summit in New York

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J.P. Morgan, IDC, Kimberly-Clark, The U.S. Fund for UNICEF, The RedPlum Network and Leapfrog Interactive Join Pontiflex for an Evening Exploring the Evolution of Performance Advertising

As such, we believe the shift to performance-based models is only going to accelerate.

Pontiflex, the first open and transparent Cost-per-Lead (CPL) market, is pleased to announce the first-ever industry event focused on performance marketing - the Pontiflex CPL Summit. The event will be held at the historic Explorer's Club in New York, NY on March 26, 2009 from 4:30 p.m. to 8:30 p.m.

After the rapid growth of Cost-Per-Lead (CPL) advertising in 2008, Pontiflex will bring together leading industry analysts and Fortune 500 marketers for a candid conversation about the rise of performance marketing and its role in providing better returns for advertisers, greater revenue for publishers and a more relevant online experience for users.

"The Internet is more and more a performance-driven model," said Imran Khan, Managing Director, J.P. Morgan. "As such, we believe the shift to performance-based models is only going to accelerate."

After CPM and CPC advertising, CPL advertising is the next stage of performance-based advertising. Through CPL advertising, marketers can pay only for qualified leads instead of clicks or impressions that might never convert.

The speakers and agenda for the Pontiflex CPL Summit include:

  •     Imran Khan, Managing Director, J.P. Morgan - "State of the Online Advertising Market"
  •     Caroline Dangson, Research Analyst, IDC - "Consumer Attitudes About Internet Advertising and the Implications for Performance Marketing"
  •     Panel Discussion - "Successful Performance Advertising and Consumer Engagement Strategies"

o    Kate Johnson, Personal Care Consumer Relationship Marketing Manager at Kimberly-Clark
o    Ross Geisel, Interactive Marketing Director, UNICEF
o    Brian Costello, General Manager & VP, The RedPlum Network
o    Michael Wunsch, Director of Interactive Marketing, LeapFrog Interactive

"Cost-per-Lead advertising is an important part of Huggies' acquisition strategy," said Kate Johnson, Personal Care Consumer Relationship Marketing Manager at Kimberly-Clark. "I look forward to sharing our experiences about how best to engage interested consumers online."

The CPL Summit will be attended by a distinguished mix of leaders from top brands, Internet research firms, media, advertising agencies and venture capital firms.

"We've already seen a broad variety of advertisers from the Barack Obama Presidential campaign to Kimberly-Clark and eFax utilize CPL advertising to build their newsletters, community sites and other engagement vehicles to great success," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "The Explorer's Club is New York's oldest society devoted to exploration and research, and in that spirit, we look forward to exploring how we can best use the new tool of CPL to drive the industry's growth and effectiveness."

When and Where:

  •     March 26, 2009 from 4:30 p.m. to 8:30 p.m.
  •     The Explorers Club
  •     46 East 70th Street, New York, NY

Learn more about the Pontiflex CPL Summit and request an invite at http://www.pontiflex.com/cplsummit.

About Pontiflex

Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert. Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization.
Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.

Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts. Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP.

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