Fern Lee and Paul Levinsohn Launch Factor Nutrition Labs, LLC

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The private equity group will acquire and develop nutritional supplement and health-related consumer products.

Fern Lee, Paul Levinsohn and other investment partners have joined together to launch Factor Nutrition Labs, LLC (FNL). FNL is a private equity group formed with the goal to acquire and develop nutritional supplement and health-related consumer products. FNL will create a platform to market and distribute such products through retail, direct response, radio, online and international channels. FNL's corporate headquarters and shipping facilities will be based in Portland, Maine, and all products will be manufactured in Pittsburgh, Pa. FNL's strategy is to utilize its investment capital to both acquire existing brands and develop its own line of products.

Heading the day-to-day operations of FNL will be Lee and Levinsohn.

Lee is a 25-year veteran of the direct marketing industry and a current board member of the Electronic Retailing Association (ERA). Regarded as one of the leading experts in television and radio advertising, she has coordinated the campaigns for products and individuals such as Richard Simmons, The Firm and Billy Banks. Prior to joining Factor Nutrition Labs, Lee oversaw the DRTV Division of Gaiam (formerly Good Times Entertainment). In this capacity, she coordinated all offline marketing initiatives, including new product development, media operations, international DRTV and home shopping networks. In addition to her board seat with the Electronic Retailing Association, Lee also serves as an advisory board member for The Jordon Whitney Report, the ERA Convention Committee and the Marketing and Communication Council of ERA. She is also a highly recognized speaker at ERA educational conferences.

Levinsohn is an attorney and businessman involved in numerous real estate and private equity transactions over the past 15 years. He has owned, developed and acted as counsel for real estate projects throughout the New York metropolitan area, as well as acquired and sold more than 200 retail commercial properties to public REITs and individuals. Levinsohn's experience also includes negotiating and obtaining financing for a diverse range of transactions. In 2004, he and other investors acquired and privatized one of the largest convenience store and gas station chains in the northeast. The company, previously listed on the American Stock Exchange, licenses or operates 290 stores in three states. Levinsohn sold his position in the company in early 2008.

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Vi Paynich

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