ThatsmyDress.com Solves Prom Dress Disasters

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Duplicate prom dresses no longer a teenage issue with ThatsmyDress.com

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http://www.ThatsmyDress.com is a new website targeting teenage girls that will eliminate the stress and potential disaster of showing up to an event with someone else in your same dress. Users post their dress to an event that they will be attending (i.e., prom). Other attendees can visit the site to see what their peers are wearing and make sure no one will, or already has, bought the same dress. http://www.ThatsmyDress.com has already started a wave with fashion-conscious adolescents who don't want to be seen in the same dress; the site has been flooded with users and prom season is just starting!

Sacha Nana, founder of That's my Dress! explains what prompted her to create the site: "Have you ever spent hours deciding which dress to purchase, only to walk in to the big dance and see your double? Not only do you feel as though you've wasted a lot of time and money, you feel as though someone is stealing your style. I never wanted that to happen to me, or any other woman, again. Hence, I created http://www.ThatsmyDress.com. The website provides a 21st century solution to an age-old dilemma."

http://www.ThatsmyDress.com is not just for prom! It also caters to women attending private events such as fundraisers or gala events. Only those users invited by the host are able to view and post their dress to the event. "This feature allows a more mature audience to take advantage of the site," says Sacha, "by allowing them the same solution but in a more private setting. I host many cocktail parties, and more than once, I have had guests show up in the same dress." This site is versatile enough to be used for any function, from high school to college, and beyond.

The site also has an "Ask the Guy" editorial blog where girls ask Brummel, the resident "Ask the Guy" editor, questions and issues most pressing to them. Also interesting, http://www.ThatsmyDress.com has a user forum for registered users, and a ranking and voting structure allowing users to elect an online "Queen." Says Sacha, "I specifically created this site for a young, hip audience. It's a little edgy, fun, and modern, and there are many facets to this site that users can take advantage of aside from the dress posting function."

Finally, http://www.ThatsmyDress.com allows users to scope out fashion trends from coast to coast. Brummel, the "Ask the Guy" editor, believes that "Fashion generally moves in from the coasts over a one- to two-year period. What makes this site unique is that it gives girls the chance to view dress trends from coast to coast instantaneously, on a national, and soon I would imagine, global level. Girls can see what's trendy in NYC, LA, and Miami based on their peer group. This site is an essential fashion tool for any style-conscious female."

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Sacha Nana
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