DealerGenius.com Launches Automotive Inventory Matchmaking Service for Car, Truck and SUV Dealerships

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In response to the buildup of vehicle inventory caused by the credit crisis facing American Car Buyers, DealerGenius.com has launched its revolutionary dealer-to-dealer matchmaking system that connects the supply and demand of car, truck and SUV inventory. The web-based service, http://www.DealerGenius.com, helps vehicle dealerships buy, sell and trade automobile inventory.

DealerGenius.com, a leading Inventory Marketplace and Dealer Trade Network, announces the launch of a free dealer-to-dealer service, http://www.dealergenius.com, that connects dealerships that are buying inventory with dealerships that are selling inventory.

As a response to critical Aged Inventory issues that are facing a growing number of new vehicle dealerships, industry professionals who saw a more efficient way for dealers to buy, sell and trade inventory founded DealerGenius.com. Automobile Dealerships set preferences based on which makes and models they are buying and selling, then are matched with dealers across North America who are selling what they want to buy, and are buying what they want to sell.

The problem of Aged Inventory is the #1 cause of the recent upsurge in dealership failure. As buyers become less and less able to secure the necessary financing to make vehicle purchases, Dealership inventory builds, increasing the finance charges and ancillary fees associated with keeping vehicles on dealer lots. In addition, customer demand is not constant in varying markets. In fact, some $180 billion of U.S. new vehicle inventory sitting on dealership lots right now is in greater demand at another dealer. The mismatch between the supply and demand of new vehicles means that a car or truck that could sell at one location in 15 days may sit for 180 days on another lot. This inefficiency, along with a decrease in viable vehicle buyers, causes an increase in operating costs that results in the heavy financial losses currently plaguing the auto dealership industry. Dealers simply cannot continue to cover the costs of having vehicles on their lots that don't sell, making it more important than ever for them to stock only the vehicles they know they can sell.

David Schapira, DealerGenius.com CEO, commented, "Our goal is to help dealers, especially in these challenging economic times, manage their floorplans more effectively by providing them with access to a network of dealers who are buying and selling inventory. For example, a Chevrolet Dealership in Florida might have a glut of 4WD vehicles that are not in demand in their area. Finance and upkeep charges may cost that dealer thousands of dollars every month. At the same time, a dealer in Michigan or Colorado may need to re-stock on 4WD cars and trucks to better meet the demand of their customers. The Michigan dealer can post their buying requirements on the website and DealerGenius.com will automatically notify, via e-mail, dealers who match their requirements, like the Dealer in Florida. The Florida dealer can do the same, and be connected with a network of dealers who want to buy what they are selling."

"Dealers are matched by the information they themselves enter, so the information is always relevant to dealerships. We know dealers are busy, so DealerGenius.com provides an easy-to-use website that gives car dealerships the ability to interact quickly and efficiently to buy, sell and trade new (and used) car inventory to each other."

DealerGenius.com is a new idea that utilizes the real time benefits of matching specific buying and selling requests via instant e-mail communication. A dealership that needs to buy or sell a certain make or model of vehicle can post their request to the site and in minutes (setup consists of a simple two-minute form) can find dealers across the country that meet their needs. DealerGenius.com also provides shipping services to help complete any vehicle trades in a timely manner. Car, truck and SUV inventory can be moved quickly from one dealership to another, helping each save time and make better use of their operating capital.

Mr. Schapira added, "Dealers are being put out of business by their Aged Inventory, and we are proud to be able to provide a service that will help them avoid some of the pitfalls of doing business in a troubled credit market. If Dealerships, as a group, can begin reducing costs and losses by taking control and doing a better job of managing their inventory, they can weather this storm and put themselves in a much more competitive position once the credit market thaws. The dealers who learn to be more efficient now will not only survive, they will emerge as tomorrow's leaders of their industry."

For more information, please contact David Schapira at (877) 797-7788 x107 or contact DealerGenius.com via e-mail at info@dealergenius.com.

About DealerGenius.com:
DealerGenius.com is a Vehicle Marketplace and Dealer Trade Network supplier founded by Auto Industry Professionals. The creative and management team have over 40 combined years in the Auto Industry, working with nearly every foreign and domestic brand, including, General Motors (Chevrolet, Buick, Pontiac, GMC, Saturn and Hummer), BMW, Kia, Rolls-Royce, Land Rover, Chrysler, Dodge, Jeep, Ford, Honda, Hyundai, Toyota, Mercedes-Benz and Audi. In addition, they have provided creative and marketing services for some of the largest and most respected organizations in the world, including Pepsi, Coca-Cola, Western Union, Tropicana, Frito-Lay, Quaker Oats, Gatorade, General Motors and the University of Pittsburgh.

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David Schapira
DealerGenius.com
(877) 797-7788 ext. 107
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