CFOs worldwide learn the value of ZoomProspector through CFO Magazine

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Business location analysis website ZoomProspector.com featured in March 2009 issue of the leading publication for financial executives

CFOs are often responsible for making business location decisions but they often don't have the formal training in site selection or access to the data needed to find the best locations for their expansions or relocations. ZoomProspector provides them with actionable data and analysis to make those decisions

CFO Magazine, a publication of the Economist Group and the leading news resource for Chief Financial Officers worldwide, covered ZoomProspector (http://www.ZoomProspector.com) in their March 2009 issue.

The article, entitled "Zooming Market" (http://www.cfo.com/article.cfm/13172716?f=search) starts off by saying "Looking for locations in all the wrong places? It's a vexing problem when companies expand or consolidate, especially in unfamiliar markets."

According to the article, ZoomProspector.com helps to solve this problem because, "Users can view demographic data for any selected community, retrieve a ranked list of communities that most closely match places where a business already exists, or search for communities that match business-location requirements. ZoomProspector can even sift through these communities for patents issued, venture-capital businesses funded, average household expenditures, nearest interstates, and the presence of federal empowerment zones or Environmental Protection Agency Superfund sites."

Quoted in the article is Ken Kaufman, CEO of CFOWise, "My mind goes first and foremost to the hundreds of thousands of dollars lost by making wrong decisions when opening in new markets," said Kaufman. "I wouldn't say that ZoomProspector would always avoid that, but in 90 percent of cases it can help us identify problems before going in."

"CFOs are often responsible for making business location decisions but they often don't have the formal training in site selection or access to the data needed to find the best locations for their expansions or relocations. ZoomProspector provides them with actionable data and analysis to make those decisions," said Anatalio Ubalde, CEO and Co-Founder of ZoomProspector.com. "CFO Magazine is the most respected and well read publication in the world for CFOs, so we're pleased that the specific value ZoomProspector offers to financial executives will reach their audience of over 500,000 subscribers."

With demographic and geographic data on every city in the United States, ZoomProspector is a growing source of data for businesses, individuals and the media. ZoomProspector.com allows companies to find the community that best matches its workforce needs, target customer base and infrastructure requirements, among other requirements. Much of ZoomProspector's data is viewable on the site's integrated and interactive online maps, and visitors can quickly do national, county and city searches through a few clicks of the mouse. ZoomProspector is a free to use service, and was recently named as one of the Top 10 Websites of 2009 by Planetizen.

GIS Planning Inc. (http://www.gisplanning.com), creator of ZoomProspector.com, is on the Inc. 5000 list of the fastest growing private companies in the U.S., with more than 180 economic development organization clients, and is an exclusive partner of the International Economic Development Council (IEDC), the main worldwide economic development membership organization. In addition to CFO Magazine, GIS Planning & ZoomProspector.com have been covered in over 100 leading news publications, including The Wall Street Journal, Forbes, Inc., BusinessWeek, Entrepreneur, The Washington Post, CNN, MSNBC, The Los Angeles Times, The San Francisco Chronicle, CNET, The Boston Globe, and The Associated Press.

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Chad Catacchio
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