Council’s use SMS Text Service to Target Local Youth

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Leading mobile marketing website http://www.txtlocal.co.uk has recorded a rapid rise in the number of councils and public sector organisations signing up for their online mobile marketing service.

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We were pleased with the results of our campaign, it generated a greater response than other mediums.

Leading mobile marketing website http://www.txtlocal.co.uk has recorded a rapid rise in the number of councils and public sector organisations signing up for their online mobile marketing service. Council’s are signing up for the low cost sms service in a bid to interact with local youth’s.

Scottish council Perth & Kinross have integrated SMS marketing into their communication strategy as a tactic to help promote events and learning opportunities throughout the community on behalf of The North Perth Community Learning and Development Partnership. Text messaging was chosen because of its immediacy and directness in reaching a large volume of people, quickly and easily. It was also viewed as a “greener” alternative to mass mailings and leaflet production.

Council spokesperson Suzie Burt praised SMS marketing stating that response rates from text campaigns had been better than expected “We’ve had a better response from texting than more traditional forms of marketing. Text is ideal for urgent and instant messages.” Burt continues that “Text is often more practical than email particularly when aimed at young people who have constant access to their mobile but not necessarily email.” Text was also considered cheap and less time consuming to co-ordinate than other marketing tactics.

Islington Council in London also use text to communicate with youth audiences in campaigns such as their drug & alcohol awareness and local sports initiatives.

The council teamed up with local organisations such as Arsenal football club and Access to Sports to deliver a program of events for youths in the area. People could text HEAT to 60777 for a program of events on offer and a schedule was relayed back. Laura Hales of the Council claimed that sms worked well and generated a good response. “We were pleased with the results of our campaign, it generated a greater response than other mediums.”

Txtlocal MD Darren Daws believes the growth in SMS communication by councils is reflective of the overall growth in mobile communication in society. Daws claims that communicating by text is common place for most people, particularly young people, who are often hard to reach. “Virtually everyone in the UK has a mobile phone and they carry it with them everywhere, therefore it makes sense to use the mobile as an alternative way to communicate and interact with people.”

For further editorial information and requests for interviews or high resolution images contact Marketing / PR Manager Kathryn Mann at Txtlocal on 0845 009 3188

Notes to editors:
http://www.txtlocal.co.uk was launched in 2006 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today. http://www.txtlocal.co.uk has clients from a wide variety of sectors including Subway, Blacks Leisure, Liverpool University, Estee Lauder and Nationwide.

They offer a range of services for a variety of organisations including pubs delivering 2 for 1 offers to local customers, bands making direct contact with fans, holiday parks promoting evening events, theatres growing an opt-in customer list to announce last minute tickets or even GP surgeries and mechanics sending appointment reminders by text.

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