More conversions means more leads or sales
Charlottesville, VA (PRWEB) March 6, 2009
Janet Driscoll Miller, president and CEO of Charlottesville-based Search Mojo, will speak at the PubCon South Conference in Austin, Tex. on Thursday, March 12. Miller's sessions will cover landing page optimization and post-click marketing - optimizing the actions search engine visitors take once they reach a website.
"I'm looking forward to sharing our case study data and findings on landing pages and post-click marketing with the attendees at PubCon South," said Miller. "Landing pages and post-click marketing are the determining factor in whether a website captures a lead or makes a sale. It's crucial to ensure that the message a visitor sees and the call-to-action on the page are compelling to drive a conversion."
In one case study of landing pages created for a search engine advertising campaign on Google, custom-created landing pages that featured a sign-up form and specific information relating to the advertisement generated a 12.5% conversion rate while the traditional pages on the website only garnished a 2.5% conversion rate at best.
"More conversions means more leads or sales," said Miller, "and in today's economy, instead of necessarily dumping more money into advertising, companies really need to be focusing on how to improve landing pages and post-click marketing to convert more of the traffic they already have. I plan to share best practices and techniques with the PubCon South audience."
About Janet Driscoll Miller
Janet Driscoll Miller has over ten years of search engine marketing and business-to-business (B2B) lead generation experience. She has spoken at many search engine marketing conferences including Search Engine Strategies and PubCon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She holds a degree from James Madison University in Communications and Graphic Arts.
About Search Mojo, Inc.
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About PubCon South
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. Learn more about PubCon South at http://www.PubCon.com.
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