Sherwin-Williams Names Zig.marketing Digital Agency for Three Brands

Zig.marketing has been named the digital agency of record for three Sherwin-Williams brands, Dutch Boy®, Krylon® and Pratt & Lambert®. Zig is helping Sherwin-Williams make a commitment in the digital space to stay ahead of a changing media landscape, and do an even better job of talking to and inspiring new and current customers.

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Cleveland, OH (PRWEB) March 7, 2009

Zig.marketing has been named the digital agency of record for three Sherwin-Williams brands, Dutch Boy®, Krylon® and Pratt & Lambert®. Zig is helping Sherwin-Williams make a commitment in the digital space to stay ahead of a changing media landscape, and do an even better job of talking to and inspiring new and current customers.

"There's a major digital revolution taking place on the web, a place where virtually every purchase decision takes place, and Sherwin-Williams wants to be on the forefront," says Adam Chafe, Vice President of Marketing Diversified Brands.

The initial efforts will include microsites, banners, paid search, blogging and email campaigns, with Zig helping to give Sherwin more productive and cost effective alternatives to standard advertising, to better reach and engage their customers.

For Dutch Boy, Zig is creating an interactive My House Stinks campaign around their newly launched Refresh™ odor-eliminating paint. The viral-based campaign involves consumers sharing and posting their ugly, stinky room pictures that others will then vote on. Krylon is launching the first ever wood spray stain, using only interactive means with a Save Our Saturday (SOS) campaign that revolves around helping men perform their honey-do list jobs faster and entering them to win a trip to the World Series. The Pratt & Lambert campaign called the Green Palette Architectural Information Center focuses on the business-to-business segment of architects, giving them a forum to learn about green sustainability, and a platform to post and comment on each others green designs.

"The internet is about reaching buyers as close to the purchase decision as possible. Zig has learned how to help clients engage consumers on their own terms in order to successfully sell something digitally," explains Howard Zoss, President of Zig.marketing.

Zig.marketing, a fast-growing entrepreneurial advertising and web consultancy headquartered in Cleveland, OH with an office also in Detroit, is a unique, direct, no-nonsense, entrepreneurial consultancy taking an "un-agency" approach that breaks the rules and generates sales results for clients. Zig clients include The Sherwin-Williams Company, Moen, OEConnection and Germ Guardian, as well as start-up ventures in the automotive, consumer durables, software, healthcare, restaurant and retail jewelry.

For information: http://www.zigmarketing.com or
Contact: hzoss (at) zigmarketing.com
Phone: 216.328.6301

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