Longbow Concierge Service Attacks the Toughest Predictive Analytics Task

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Loyalty Builders new Data Concierge (sm) service assigns experienced data technicians to help first-time Longbow users upload their transaction data and start using the application easily and quickly, without the roadblocks common in other analytics projects.

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It's preparing the data in their own files for upload

Loyalty Builders, a pioneer in predictive analytics, has started a new Data Concierge(sm) service designed to help first time users of its web-based Longbow direct marketing service get the application up and running in record time.

"The most persistent issue our clients face isn't learning to use a new application", said Mark Klein, Founder and CEO of Loyalty Builders. "It's preparing the data in their own files for upload". Independent research confirms that, industry-wide, data access and preparation take up more than 35% of the total time devoted to analytics projects.

"It's silly to let this barrier stand in the way when it's so easily solved", said Klein. "Beyond writing more documentation and expanding the FAQ file, we're assigning real people to the task", he added. "A telephone conversation may not be a high-tech solution, but it works", he said.

Each Longbow client will have a data concierge working 1-on-1 to answer client questions, give advice, and speed the upload process so that the benefits of predictive analytics begin to flow as quickly as possible. This skilled data technician will work with new clients every step of the way, using a proprietary set of tools that eliminates the problems before they occur. There is no extra charge for the data concierge service.

"Our data concierges have the experience it takes to work by phone and email with clients to get past the data issues and on to the segmentations and probabilities that drive successful campaigns", said Ian Watters, Loyalty Builders VP, Client Services.

Once data is uploaded, the actual analysis takes relatively little time, typically overnight. The process of crunching the numbers and producing reports has been almost entirely automated by Loyalty Builders over the past several years. Automation has not only speeded the process but driven costs down to the point that most companies can now afford enterprise level analytics to help them serve their customers better and generate more revenue from their customer base.

About Loyalty Builders
Loyalty Builders (http://www.loyaltybuilders.com) was founded in 1999 to bring new precision to the understanding of customer behavior and its application in direct marketing. Loyalty Builders' analytics help clients pinpoint which customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing. Loyalty Builder's analytics experience has now been incorporated into a new web-based software service called Longbow.

About Longbow
Longbow, from Loyalty Builders, is a web-based software service that uses predictive analytics to help direct marketers increase revenue from existing customers It analyzes marketing efforts, identifies revenue opportunities, segments the customer population, targets prospective buyers, tests all aspects of a marketing campaign, and integrates with email and print systems.

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Katelyn Henry

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